An initiative of the EU MEDIA Programme with the support of the Italian Government
Since 1992 MEDIA Salles has been promoting the European cinema and its circulation at theatrical level
MEDIA SALLES FROM CANNES 2007
Updated figures on cinema-going in 2006 reveal a positive trend: audiences grow by 3.5% in the European Union
Updated information on cinema-going in Europe in 2006 in the MEDIA
Salles Newsletter “European
Cinema Journal” no. 2/2007 , presented during the
Cannes Film Festival on 21 May. At the MEDIA Salles “happy hour”,
the traditional gathering for cinema professionals and journalists.
The President of the Association, Jens Rykær, commented: “We
are happy that 2006 has seen an increase in audiences in European cinemas
and that in several countries Europe’s films have obtained significant
market shares. These results are a source of satisfaction for MEDIA
Salles, which has been committed to raising the visibility of European
films and promoting cinema-going in cinemas all over Europe for 15 years,
through its information, promotion and training initiatives”.
As regards 2006, the figures relating to screens and admissions in
33 European countries, brought together in the Newsletter, reveal a
generally better trend compared to the previous year. This improvement
has not, however, regarded all countries.
In the 25 countries belonging to the European Union
in 2006, audiences have experienced an average growth rate of 3.5%,
rising from 893.0 to 924.1.
In general, the 15 countries of Central-Eastern Europe and
the Mediterranean Rim obtain decidedly flattering results,
recording admissions increasing by 20.4%. Spectators thus increase from
94.6 to 113.9 million. Here too, however, there is no escape from the
general trend, which sees quite different situations in the individual
territories. All with above-average growth are both big markets such
as Poland (+29.7%), which recovers almost all the spectators lost in
2005, and Turkey (+26.3%), as well as smaller countries such as the
Slovak Republic (+55.5%), Estonia (+40.1%), Latvia (+27.5%), Croatia
(+22.8%), the Czech Republic (+21.4%) and Slovenia (+9.9%). An exceptional
growth is recorded in Lithuania, which more than doubles its spectators
(+108.6%). Instead, decreases are recorded in Serbia and Montenegro
(-36.7%) and, to a smaller extent, in Malta (-4%), Hungary (-3.8%),
Bulgaria (-2.5%), Romania (-1.9%) and Cyprus (-1.1%).
MEDIA Salles, a project operating
within the framework of the European Union's MEDIA Programme,
with the support of the Italian Government, fosters
theatrical distribution of European audiovisual products, both by high
profile campaigns involving Europe's cinema exhibitors and by initiatives
to raise the visibility of European productions with industry players
and potential audiences, creating specialized information channels on
a global scale. Thus the current initiatives from MEDIA Salles dovetail
in a program with a triple focus – training, promotion and information
– and maximum combined effect.
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