An initiative of the EU MEDIA Programme with the support of the Italian Government
Since 1992 MEDIA Salles has been promoting the European cinema and its circulation at theatrical level
Milan, 22 December 2005
another stage of Italian Cinema Worldwide –
the final one in 2005 – has just ended and with it Italian cinema
and some of its most recent and interesting productions have also reached
exhibitors on the continent of Asia.
With thirty minutes of trailers of Italian productions
soon to be released on the Asian markets and in the Pacific Area, MEDIA
Salles provided an ideal response to the invitation from Vice Minister
Zhao Shii who, speaking on behalf of SARFT (State Administration of
Radio, Films and Television), at the opening ceremony set in the framework
of the prestigious Great Hall of the People, in Tiananmen Square, emphasized
the importance of initiatives which, like CineAsia, create “a
bridge between Chinese cinema and cinema in the rest of the world”.
The fact cards for these films are available in issue no. 4/2005
– “Special CineAsia” – of the MEDIA Salles’
Newsletter “European Cinema Journal”, distributed
in Beijing together with a supplement entirely in Chinese.
European cinema, too, gained prominence and visibility at the MEDIA Salles’ Asian appointment: in great demand were the first copies, produced thanks also to the contribution of Cinemeccanica, of the 14th edition of the “European Cinema Yearbook – 2005 advance edition” (click here for a presentation), which this year covers the cinema market in as many as 34 European countries, with over 40 statistical indicators, a section devoted to the main world cinema markets, one on multiplexes and one on digital cinema worldwide.
Lastly, I have great pleasure in reminding you of the third edition
of the MEDIA Salles’ training course “DigiTraining
Plus: New Technologies for European Cinemas”, specifically
devoted to digital screening, from technology to business models, which,
following the success of the two previous editions, will once again
be held at the headquarters of Barco in Kuurne, Belgium, from
5 to 9 April 2006. The closing date for enrolments is 24
February 2006 and the fee, which includes course attendance,
hotel (4 nights) and meals, is 450 euro.
On behalf of the executive committee and the offices of MEDIA Salles, my warmest good wishes for a Merry Christmas and a Happy New Year.