ITALY: regional support for digitalization
With the start of 2014 the Region of Basilicata moved towards the so-called "switch-off" of analogical film by investing one million euros in the digital conversion of cinemas now in operation or having operated for five years between 1997-2013.
The contribution can cover up to 50% of eligible costs, up to a maximum of 50 000 euros.
In publishing the call for applications relating to the digitalization of film theatres, it was the Region's intention to offer support to the audiovisual sector in order to consolidate and aid the qualitative development of business enterprises. The measure is accompanied by initiatives on media education, providing incentives for production and for the circulation, conservation and consumption of film heritage.
When presenting the measures, the President of the Region emphasized the fact that they are a response to the need to prevent the closure of cinemas which should, on the contrary, become venues for the promotion, enjoyment and study of audiovisual works.
In the framework of the regional operational programme Por-Fesr, Liguria has set up measures to facilitate the shift to digital projection in small and medium-sized cinemas. The contribution can cover up to 60% of eligible costs which must not, however, come to above 200 thousand euros.
By means of this intervention, in which the call for applications was published at the end of March, the Region intends influencing the modes of programming in movie theatres, which will be able to make use of technological innovation in order to diversify their offer to include concerts, live sports events and theatrical and music performances.
In March the Piedmont Region approved a call for applications regarding the allocation of one and a half million euros for small and medium-sized businesses intending to update industrial or parish cinemas by purchasing installations for 2K or 4K digital screening, as well as technological equipment to support it, such as internet connections, audio and energy-saving systems.
The Region of Sicily has signed the decree on financing assigning three million euros for the technological and digital updating of movie theatres. 60 screens qualify for this type of intervention.