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Digitization nears completion: the data as at 1st January 2016
by Elisabetta Brunella

During the course of 2015 the number of digital screens continued to rise: the first statistics available show that Europe starts 2016 with 36,200 digital projectors, around 95% of the total, with a 6% increase over 1 January 2015.

In 2015, over the twelve-month period, a clear acceleration in the rate of conversion to the new technology was to be found in some of the (now few) countries that have not yet digitized all their screens. This is the case, for example, of a large market such as Turkey, where the rate of digitization rose from 55% to over 80%, with a particularly significant rise in the first half of 2015. A similar increase to also to be seen on a smaller market, like Latvia, where it grew from 69% to over 90%. Estonia, too, recorded considerable growth: digital screens, which represented 49% of the total at the start of 2015, now touch on 70%. This level has now also been reached by Greece, where digital projectors had been installed on 46% of screens at the beginning of 2015.

Amongst the Continent's six largest markets Russia (approx. 99.9%), closely followed by Italy (approx. 97%) and Spain (approx. 92%), is now aligned with France, the United Kingdom and Germany, which already boasted almost 100% digitization.

To sum up, with its 36,200 digital screens, Europe is the third largest world market after North America, which counts around 43,000 digital projectors, and Asia and the Pacific area, which sprang into the lead in 2015, with over 46,000 units.