Reg. Trib. Milano n. 418 del 02.07.2007 - Direttore responsabile: Elisabetta Brunella

International Edition No. 172 - year 15 - 12 November 2020

 
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Dear Readers,

Prottithis issue starts with an extended article devoted to Venice and her cinemas. Exactly one year ago, the city on the lagoon was submerged by an exceptionally high tide that didn't even spare the movie theatres. Amongst them was the Astra, which might be taken as a place symbolic of the will to react against bad luck. Re-opening in record time after the flood, last September it went on - as usual - to host screenings from the Venice Film Festival. In this way it contributed to the success of the event, which brought audiences back into the cinemas, thus bearing witness to the confidence and spirit of initiative that the world of cinema continues, despite everything, to nurture in the future. Confidence that does. however, demand to be encouraged and supported by the institutions. As the new wave of lockdowns puts cinemas to a harsh test over these past few weeks, we warmly welcome the support the EU has announced for the sector.

Paolo Protti
President

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ALL DIFFERENT ALL DIGITAL
This column hosts portraits of cinemas in Europe and the rest of the world which are quite different from one another but have in common the fact that they have all adopted digital projection.

Cinema Circuit - Venice
by Elisabetta Brunella

"On the night of 12 November 2019, the tide in Venice reached 187 cm above the mean sea level. An exceptional event that submerged the streets and flooded nearly every ground floor".

This is the opening to "Era mare" ("It was Sea"), an original book of photographs arising out of this turmoil of the natural elements that even failed to spare one aspect of its cultural life that has made Venice famous throughout the world: the cinema.

A year ago - no less moving than the images of the places in the Serenissima most loved by tourists from all latitudes submerged by the tide - the photos of the waterlogged Cinema Astra revealed the extent of the disaster.

The Lido’s Astra, but also the Giorgione Movie d’Essai and the Multisala Rossini - all members of the Circuito Cinema supported by the Municipality of Venice - are the pillars of "day-by-day" cinema-going in a city that every year - thanks to the world’s oldest festival - becomes the world capital of the seventh art for eleven days.


“Era mare”
un progetto di | a project by
Matteo de Mayda (CONTRASTO)
bruno (Andrea Codolo e Giacomo Covacich)
Francesca Seravalle
Immagini | Images © Matteo de Mayda / Contrasto
Testo | Text © Francesca Seravalle
grafica | design bruno, Venezia

Giorgione Movie d'Essai

Country
Site
Town
Seats
No. of screens
No. of digital screens
Technology
Server
Italy
Giorgione Movie d'essai
Venice
287
2
2
Barco
Cine Cloud

Situated in the popular neighbourhood of Cannaregio, this urban mini-complex, in operation since 1999, is fitted with Open Sky and Mart Cinema satellite reception which allows for the presentation of added content.

Decidedly experimental in vocation, it addresses a more adult audience, offering art-house authors, "missed opportunities" and independent films. Around 75% of its programming is devoted to European cinema. In addition, the two theatres host meetings with authors and have welcomed artists such as Goran Paskaljevic, Silvio Soldini, Tinto Brass, Gillo Pontecorvo, Riccardo Scamarcio, Giuseppe Tornatore and Ennio Morricone. The Giorgione fills its role as a cultural facility by offering screenings for schools with a tailored offer negotiated with the teachers.

In cooperation with CAI (Italian Alpine Club) Venice, the Giorgione also hosts "Schermi verticali" / "Vertical Screens", a selection of films focusing on the mountains from the Trento Film Festival, the CAI Central Film Library and Turin’s Museo Nazionale della Montagna.

Giorgione  Movie d'Essai

Multisala Astra

Country
Site
Town
Seats
No. of screens
No. of digital screens
Technology
Server
Italy
Multisala Astra
Venice Lido
361
2
2
Barco
Cine Cloud

Inaugurated in 2002, this cinema, situated at the Venice Lido, counts two screens: generally, one is devoted to programming commercial premières and those for children/young people, whilst the other offers quality cinema and various other events based on the presentation of added content, including live events, thanks to the Open Sky satellite reception system.

Due to its special position just two steps away from the stop where steamers arrive from Venice, the cinema addresses potential audiences not only from the Lido and the coastal area but from the whole city.

Multisala Astra

Multisala Rossini

Country
Site
Town
Seats
No. of screens
No. of digital screens
Technology
No. of 3D screens
Supplier of 3D technology
Server
Italy
Multisala Rossini
Venice
512
3
3
Christie, Barco
1
Master Image
GDC, Alchemy

The buildings that were the site of the Teatro San Beneto in the Seventeen hundreds and that housed a pioneer cinema in the early Nineteen hundreds now host a modern, three-screen movie theatre.

Accompanied by a bar, restaurant and supermarket, this is the result of renovation work that began in 2010 and was completed in 2012.

The area, which is situated right in the city centre, a stone’s throw from Rialto and Piazza San Marco, is also perfect for hosting conventions and congresses. 

Equipped with Open Sky satellite reception, the Rossini mostly programmes family and mainstream cinema, though one theatre always offers a quality alternative. Thanks to the Bologna Cinemathèque, and with the advent of digital screening, newly restored classics, for example, are joined by events based on targeted added content, mainly Nexo, Wanted or Magnitudo Film, as well as subtitled films in their original language, also addressing Venice’s resident foreigners and tourists.

Multisala Rossini

Cinema Circuit and the International Film Festival

Thanks to an agreement with the Biennale, a selection of films from the Festival is programmed, under the title "Esterno Notte" ("Exterior/Night.”), which has taken over from the series of open-air screenings organized in Campo San Polo up until 2013.

During the Festival, at the Lido, the Multisala Astra is one of the festival-goers’ reference points: here some screenings of non-competing works are held or those belonging to the parallel sections of the "Filmmakers’ Days" and "Critics’ Week".

The high water of 12 November 2019

At the Rossini the water filled the elevator shafts, having overflowed the floodgates. Yet work stopped only for the few days immediately following the high tide, which had made it necessary to set up floodgates that blocked the access and exit routes. 

At the Giorgione the water reached the ticket office and staff office. Despite electrical fittings being raised and secured, the water nonetheless reached the lower plugs, causing a blackout. The structure was closed for two days whilst the electrical circuit was repaired.

At the Astra, which happened to be closed for renovation work at the time, the water seeped into the ground-floor theatre, right up to the first four rows of seats and the subwoofer below the screen.

MEDIA Salles thank Davide Terrin, Culture Dept. - Municipality of Venice

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NEWS FROM THE EUROPEAN INSTITUTIONS

In the past few days the Council of the European Union has deliberated an increase in the budget for the Creative Europe Programme, from1.64 billion euros to 2.24 billion euros, with a rise of +53% for the 2021-2027 period. 
The decision has been warmly received by professionals in the sector and by the institutions dealing with audiovisuals in Europe. "This important decision makes it possible to reinforce support to Europe’s cultural and creative sector, particularly at this time of great difficulty," commented Italy’s Minister of culture and tourism, Dario Franceschini.

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KEY STATISTICS

Digital and 3D screens in Europe: the new statistics as at 30th June 2020


© MEDIA Salles

Halfway through 2020 there were 42,224* (i.e. 98% of the total) digital screens** in Europe in the 37 countries - from Iceland to Turkey, from Portugal to Russia - where MEDIA Salles constantly monitors the development of projection technology.
Compared to six months previously, i.e. first January 2020, the increase stands at 0.3%, as against one year before, when it was 2.1%.
Over the last twelve months, the number of digital screens has increased by around 860 units. This increase is due mainly to the digital projectors installed in newly opened screens, particularly on the markets still in full development, as in Russia.
Instead, there is a slight dip in the number of 3D screens, which in June 2020 represented 48.3 % of digital screens. This means that the sector considers the numbers adequate for the programming of films produced in this format.

Notes

* This total figure includes estimated figures for some countries, due also to the difficulties encountered in data collection over the period marked by the spread of Covid.

** Equipped with DLP Cinema and/or SXRD projectors.

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WOMEN IN DIGITAL CINEMA

SHARING GOOD IDEAS TO FACE CHALLENGING TIMES FOR CINEMA-GOING

Éva Demeter
Festival Director of Alexandre Trauner ART/Film Festival 
International Relations Coordinator of TISZApART Cinema, Szolnok - Hungary

Eva DemeterI was asked to write an article on how we managed to keep our cinema alive during the quarantine, offering diversity of content and keeping our audience active.

Our art cinema, "TISZApART Mozi", located in Szolnok - an hour from the capital, Budapest - is usually open 365 days a year, but due to the corona pandemic it had to close for the first time in its history for 99 days from 15 March to June 18. During the closure we lost most of the products in our café (has gone bad), however we were prepared to welcome the public again and we were the first art cinema in the country to reopen on 19 June 2020.

We did our best to keep in touch with our audience during the period of quarantine. We had many of our programs interrupted by the virus, so these events were forced to go online. First of all, we wanted to make sure that the programs did continue online, then we brainstormed how to make the offer even more appealing to our audience.

We organized two movie quizzes online with a quiz master and streamed the quizzes on Facebook. The participants received the list of films in advance to get prepared for the program and could win all sorts of prizes (DVDs, books, T-Shirts etc) offered by the distributors.
We have also joined the Mubi initiative to watch a huge variety of films online from their database and we were able to hold one of our film club series online. The film link was provided by the distributor and sent out to our film club members to watch at the regular meeting time for our film club (on Tuesday at 6 pm). After the screening the audience could talk to a well-known film critic on Facebook about the film. Our most successful initiative was the "Virus Video" campaign, which we advertised on our webpage and via the social media. We asked the audience to make short videos about what they miss most about their cinema going experience during quarantine. We kept posting the videos on our Youtube channel and at the end of the closure we announced the winner - the maker of the most frequently viewed video - who got a prize for his/her work. Our Creative Filmclub was continued online, meaning that the club leader fixed an online project for the students and kept in touch with them via email. The task was to make a video at home and the videos were posted on our Youtube channel and evaluated by the film club leader so not only did the students get feedback for their task, but their work was also published.

As of 1 June, we have started a EU funded project with a Slovenian, Croatian and Bulgarian art cinema called Resonance Cinema. Cultural Hub for curious minds and even if a new lockdown has recently been introduced, we hope that we shall soon be able to continue our work in the cinema with live events.

 


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MEDIA Salles
Piazza Luigi di Savoia, 24 - 20124 Milano - Italy
Tel.: +39.02.6739781 - Fax: +39.02.67397860
E-mail: infocinema@mediasalles.it