Reg. Trib. Milano n. 418 del 02.07.2007 - Direttore responsabile: Elisabetta Brunella

International Edition No. 190 - year 16 - 1st December 2021

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Dear Readers,

Elisabetta Brunella in this issue you can read the first of our articles devoted to cinemas past or present featured at the 17th International Architecture Exhibition in Venice, which has just ended.
We are starting with the Kino Armata in Prishtina, a cinema, whose history has been dramatically interwoven with the complex and often tragic past events in Kosovo but which has recently recovered its public role.
A glimpse at the future is to be had from the portrait of two Dutch cinemas that have adopted a strategy of sustainability and are able to offer a lot of interesting inspiration to exhibitors who wish to reduce their impact on the environment, starting out from the as yet little known “novel food”.
Our sincerest good wishes for the coming year, which most movie theatres are approaching in uncertain conditions, or even with their work limited or suspended.

Happy reading,
Elisabetta Brunella
Secretary General of MEDIA Salles


Wishing you and all cinemas a prosperous New Year,
with MEDIA Salles’ motto
“Europe gets together in the cinema”

Auguri di Buon Natale!
Auspichiamo un fruttuoso anno nuovo per voi e per tutti i cinema,
con le parole del motto di MEDIA Salles:
“Europe gets together in the cinema”.



In de bioscoop komt Europa bij elkaar

Eiropa satiekas kinoteātros

Eurooppa yhdistyy elokuvateattereissa

Evrópa sameinast med kvikmyndum

L-Ewropa tintaqa 'fiċ-ċinema

Európa sa stretáva v kine

Europe gets together in the cinema

L'Europa si incontra al cinema

L'Europe se rencontre au cinéma

Europa möts pĺ bio

Euroopa kohtub kinos

Evropa se schází v kině

Europa samles i biografen

Europa susitinka kino teatre

En los cines se reencuentra Europa

Nos cinemas encontra-se a Europa

Europa kommt im Kino zusammen

Európa a moziban találkozik

Europa spotyka się w kinie

Evropa se sreča v kinu

Europa mřtes pĺ kino

Avrupa, sinemayla biraraya geliyor

Which space to cinemas at the 17th International Architecture Exhibition in Venice? - part 1

In Prishtina the Kino Armata once again belongs to everyone
by Elisabetta Brunella

How will we live together?” is the theme of the 17th edition of the Biennale di Architettura that has just closed in Venice. Impossible for us, at MEDIA Salles, not to see the resonance with the motto and statement of intent we chose right at the start of our work: “Europe gets together in the cinema”.

For us, the movie theatre was - and remains - one of the main meeting places where life is lived collectively, with special characteristics. The random element creates a sort of temporary community in the theatre that shares the experience of a certain type of product with a recreational, artistic, cultural or informative etc. intent. At the same time, the movie theatre plays a vital role in the city’s cultural, social and economic fabric.

It is therefore only natural to think that at the Biennale we might find reports, models and reflections regarding cinemas and their future, also in the light of the impact Covid has had and the consequent restrictive measures affecting the social consumption of audiovisual products.

The current global pandemic,” we read in the contribution by the curator Hashim Sarkis, ”has no doubt made the question that this Biennale Architettura is asking all the more relevant and timely, even if somehow ironic, given the imposed isolation. It may indeed be a coincidence that the theme was proposed a few months before the pandemic”.

Kino ArmataNonetheless, despite the theme and the stimulus - or constraints - generated by the worldwide upheaval caused by Covid, the works exhibited at the Biennale 2021 seem to have privileged home environments rather than public spaces. As regards the cinema, the most striking intervention came from Bekim Ramku, of the Kosovo Architecture Foundation, in collaboration with Nol Binakaj, entitled “Prishtina Public Archipelago”.

(To read more, click here)


At the Kino Armata films from all over the world and a lot more
by Virginia Fanin

Not just films but a series of offers ranging through different art forms: this is the trademark of the Kino Armata in Prishtina. The programming is based on full-length feature films and short films from all over the world but also embraces music events, cultural meetings, debates and theme festivals. All this makes this now historical movie theatre into a venue that has a special place in the hearts of its public, as emerges from the comments shared online.

A glance at the various initiatives organised by the Kino Armata over the past few weeks will be sufficient to get an idea of its rich and diverse offer:

  • “Art Without Limit”: the second edition of the international festival that presented 50 short films for and about people with disabilities. The jury was presided over by Cristiano Palozzi, director of the Genova Film Festival;

  • Screenings of the short films by Luca Zuberbühler, followed by a Q&A session with the Swiss director present;

  • Japanese Film Festival in Kosovo 2021;

  • Concert by “I Solisti Romani”, dedicated to the works of Ennio Morricone and Astor Piazzolla (in collaboration with the Italian Embassy in Kosovo, the Istituto di Cultura Italiana in Tirana and the DAM festival);

  • “Prishtina Music Conference”;

  • Screening of the performance “LAMB” by Luka Cvetkovic, a journey seen from the perspective of a lamb;

  • Concert for the multidisciplinary artist Shyqri Nimani;

  • Grass Session, electronic music event;

  • Debate on the future of the cinema;

  • Promotion of the book “OH!” by Arif Muharremi.

For more information please consult the Instagram page armataprishtina.


The Netherlands: the nouvelle vague is "novel food"

More or less everyone agrees that Holland is a permissive country. This cliché is further confirmed in the context of “novel food”, the evocative expression which, with a more or less involuntary nod to the nouvelle cuisine, actually - according to the EU - designates those foods that up to 1997 were not widespread to any significant degree in the population of Europe. Specifically - worms and insects.
In this field the Netherlands and Belgium, together with the non-EU Switzerland, are decidedly one step ahead.

Proof of this is the cricket hamburger, in pride of place on the menu of the Tilburg Cinecitta’s Ristobar. For 16.50 euros a taste can be had of the food of the future, stocking up on proteins and at the same time decreasing our environmental impact. And this is the philosophy of the Cinecitta, the arthouse cinema which since 1983 has been carrying forward a century-old tradition of screenings in this town in North Brabant, more or less halfway between Anvers and Rotterdam.

Renovated and extended in 2012 and again in 2020, Cinecitta, whose name is an explicit homage to the Roman studios, has always placed its bets on quality films - purposely leaving aside the blockbusters - and in more recent years on ecological choices. Whilst the original building, dating back to 1904, has been left standing, the added wing has recently sported a set of solar panels which provide 25% of the energy necessary for running this urban, multi-screen complex.

The Cinecitta obtains its remaining energy from renewable, green sources, and does not use gas, not even for the Ristobar, which has opted for induction cooking. In addition, instead of being wasted as usually happens, the heat generated by the five projectors, serving the same number of screens, is reintroduced into the heating circuit, using a system that is unique worldwide.

This also makes it possible to save on air conditioning, which is necessary in the projection booths for the optimal functioning of the machinery. “Sustainability,” says Jasper Naaijkens, head of programming for Cinecitta, during a panel organized by the Creative Europe Desk MEDIA and Birgit Heidsiek, FFA Green Cinema Officer, at the beginning of October, “is part of our cinema’s DNA.

The cricket hamburger, or the vegetarian version made of Dutch-grown seaweed, which has been on the menu since 2014, are not just curiosities. They are part of a precise strategy that aims to set up an authentic circular economy. It is no coincidence that our furnishings use second-hand products. And in the same spirit we make use of paper plates made from agricultural waste products, as well as bamboo cloths and biodegradable detersives for cleaning.”

A similar approach is that of Het Ketelhuis, another arthouse cinema, this time in Amsterdam, also known for its rich programming for children and young people. As in Tilburg, the most immediate sign of its environmental sensitivity is the choice of the food on offer in its adjacent café, which is as compatible as possible with the ecosystem: all the dishes are strictly vegetarian and the milk and coffee are organic.

And there is added value in the choice to obtain the coffee from a coffee roasting company employing ex-prisoners and giving them a second chance. To sum up, if, in the previous article, we stated that the cinemas of the near future will be greener, we can now add that they will also be sensitive to elements of social change not confined to the field of the environment.

Or perhaps they will become forerunners - thanks to their strategies and obviously their programming - of changes in sensitivity and lifestyle.

This article was published in issue no. 185 of Cinema & Video Int'l, the MEDIA Salles media partner.


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Edito da: MEDIA Salles - Reg. Trib.
Milano n. 418 dello 02/07/2007
Direttore responsabile:
Elisabetta Brunella
Coordinamento redazionale:
Silvia Mancini
Virginia Fanin
Raccolta dati ed elaborazioni statistiche: Paola Bensi, Silvia Mancini