The fifth edition of the training course “DigiTraining
Plus: European Cinemas Experiencing New Technologies” begins
on 9 April.
A message to European exhibitors from Mads Egmont Christensen, course
has been a great pleasure for me to moderate the four previous DigiTraining
Plus events, which thanks to the hospitality of Barco took place at
their high-quality production plant in Belgium.
This obviously provided the course organisers, as well as those attending
the course, with a constant state-of-the-art overview of the technical
aspects related to Digital Cinema, thus securing the bases for understanding
and discussing the practical changes that European exhibitors are
facing within their fields of business.
But over the years - and this seems even more important to me - MEDIA
Salles have also managed to bring together an extensive number of
central key players within the field of the content of Digital Cinema,
i.e. experts, practitioners and artists whose input and reflections
have proven to be extremely valuable for the cinema-owners, distributors
and representatives from exhibitors’ organizations from all
over Europe who have attended the courses. In the light of this approach
the decision to move the DigiTraining Plus workshop to the UK, where
– thanks to the initiative of the UK Film Council - the impact
of the most extensive and organized deployment of digital screens
in Europe can now be more closely monitored and evaluated, seems like
a natural step forward in terms of practical training.
Add to this the always lively and highly insightful debate among speakers
and participants both within the realm of the professional presentations
and in the friendly atmosphere of the social activities over the five-day
intensive schedule, and I do not hesitate to state that participating
in the DigiTraining Plus course is a must for any decision-maker
working in distribution and exhibition, who wants to be in
control of the digital roll-out instead of being run over by it!
Mads Egmont Christensen