Focus on Europe
at Cinema Expo 2000 - Amsterdam, 26 – 29 June 2000

Focus on Europe implemented a variety of initiatives in the ambit of Cinema Expo International 2000, the important European meeting which brought to Amsterdam some 2,300 cinema distributors and exhibitors from all over Europe and the major world markets. On Monday, June 26th at 11.15 a.m., Focus on Europe was opened by the seminar "Marketing Film on a Worldwide Basis" and "An Update on European Exhibition" promoted by MEDIA Salles with Dodona Research and the Sunshine Group Worldwide.

At the beginning of the seminar, Mike Vickers – Vice President of MEDIA Salles welcomed the participants, presenting the initiatives of MEDIA Salles.

The Amsterdam event also gave a wide-ranging overview of the most recent European productions. Giuseppe Piccioni’s film "Fuori dal mondo" (Not Of This World) was shown on a big screen, accompanied by video presentations of more than 100 titles at the MEDIA Salles stand. Thanks to the cooperation of companies and organisations such as Achab Film (Italy), Art Box (France), EXPORT-UNION DES DEUTSCHEN FILMS (Germany), Bavaria Film International (Germany), Italian Cinema (Italy), ANICA (Italy), Brussels Ave (Belgium), Wallonie Bruxelles Images (Belgium), Flanders Image (Belgium), Catalan Films & TV (Spain), Christa Saredi (Switzerland), Swiss Films (Switzerland), Greek Film Centre (Greece), Holland Film (The Netherlands), Kevin Williams Associates (Spain), Nordisk Film International Sales (Denmark), MEDIA Salles made available for operators illustrative materials, catalogues, trailers and films.

The MEDIA Salles stand also featured an interactive display of the "European Cinema On-line Database", accessible on the Internet (http://www.mediasalles.it) and containing information on more than 4,500 films and 11,000 companies. Many operators were able to insert data on-line regarding their companies and the most recent productions.

With the co-operation of the MEDIA Desk – Netherlands, Focus on Europe also provided an opportunity to disseminate information on the MEDIA Programme and its activities.

MEDIA Salles’ Stand at the Trade Show
Holland Hall #11, Booths # 118 - 119
Tuesday, June 27, 2.30-6.00 p.m.
Wednesday, June 28, 11.30-3.00 p.m.
Thursday, June 29, 8.30-11.30 a.m.
 
 

"Marketing Film on a Worldwide Basis" and
"An Update on European Exhibition"

the seminar promoted by MEDIA Salles with Dodona Research and the Sunshine Group Worldwide.

The analysis focused on the following topics:


Big Screen Showings of European Films
 
With the promotional support of MEDIA Salles, Cinema Expo 2000 hosted an European movie.

RAI auditorium, 28 June, 8.45 p.m.

"Fuori dal mondo" (Not Of This World) by Giuseppe Piccioni

Production
Lumière & Company

Distributors
Mikado Film (Italy)
Entertech Releasing Corporation (2000, USA)
Prodifilms (Argentina)

World Sales
Intra Films

Release date

Country  Release date
Italy  26 March 1999
Argentina 10 August 2000 
USA 25 February 2000 

The movie is the winner of 5 "David Donatello" Awards and the Grand Jury Prize at the Montreal Film Festival
 
 
 

Some of the European Films presented at MEDIA Salles stand
Trailers in video - catalogues - fliers - posters
and information available on the "European Cinema On-line Database"

ART BOX (France)

ACHAB FILM (Italy)

CATALAN FILMS & TV catalogues
 
HOLLAND FILM catalogues, fliers and newsletters
 
BAVARIA FILM INTERNATIONAL (Germany)

Among the others

KEVIN WILLIAMS ASSOCIATES (Spain)

NORDISK FILM INTERNATIONAL SALES

ANICA, ITALIA CINEMA (Italy):

EXPORT- UNION DES DEUTSCHEN FILMS (Germany)

FLANDERS IMAGE (Belgium) catalogues and "Flanders Gazette"
 
SWISS FILM (Switzerland) catalogues and Newsletters "Movie & Preview"
 
WALLONIE BRUXELLES IMAGES (Belgium) catalogues
 
WORLD SALES CHRISTA SAREDI (Switzerland)