ITALIAN CINEMA WORLDWIDE
MEDIA Salles at KINO EXPO 2005
(Moscow, 13-16 September 2005)
14 September 2005
PRESS RELEASE
In a country of over 140 million inhabitants, with a steadily growing
cinema market (approximately 215 million dollars box office in 2004,
i.e. more than twice as much as 2002) and a considerable increase in
the overall number of cinemas (4 multiplexes for a total of 41 screens
were built in 2004 alone between Moscow and St. Petersburg and new complexes
are foreseen in other parts of the country), Russia is one of the most
interesting markets on the international cinema scene.
This is why MEDIA Salles wished to be present with Italian Cinema Worldwide
– the new initiative for promoting Italian films – at Kino
Expo, the most important event devoted to cinema exhibitors
in Russia and neighbouring countries.
In particular, Friday 16 September, from 10.30 am to 1.30 pm,
Conference Hall, 4th floor, at the Moscow Expocentre Exhibition Complex,
MEDIA Salles will present
- The screening of the international success I’m Not
Scared by Gabriele Salvatores;
- A selection of trailers of the most recent Italian
productions:
Persona Non Grata, by Krzysztof Zanussi
Sacred Heart (Cuore Sacro), by Ferzan Ozpetek
The Tiger and The Snow (La Tigre e La Neve),
by Roberto Benigni
The Days of Abandonment (I Giorni dell’Abbandono),
by Roberto Faenza
The new issue (n. 4/2005) of the Newsletter “European Cinema
Journal”, including a special supplement entirely in Russian,
devoted to Italian cinema at Kino Expo 2005, will be presented and circulated
on this occasion.
Persona Non Grata (Poland-Italy-Russia, 2005)
Warmly received by the critics at this year’s Venice Film Festival,
this film directed by Krzysztof Zanussi, already winner of a Golden
Lion in 1984 with The Year of The Quiet Sun – can also
claim an appearance on its cast by the Russian director and producer
Nikita Mikhalkov, who on Friday 16, during the Kino Expo Awards Ceremony,
will collect the “Person of the Year in Cinema Business”
award.
A plot perfectly balanced between a spy story and reflections on
the positive and negative values of a society transformed by the upheavals
of History.
I’m Not Scared (Italy-Spain-UK, 2003)
Amongst Italy’s greatest successes in 2003, this film by Gabriele
Salvatores has an involving plot with two very young and extremely able
actors and an extraordinary photography by Italo Petriccione, who in
2004 won the David award for Best Director of Photography. Since its
release, the film was distributed in more than 25 countries worldwide.
The coming appointments of “Italian Cinema
Worldwide”:
MEDIA Salles, a project operating within the framework
of the European Union's MEDIA Programme, with the support
of the Italian Government, fosters theatrical distribution
of European audiovisual products, both by high profile campaigns involving
Europe's cinema exhibitors and by initiatives to raise the visibility
of European productions with industry players and potential audiences,
creating specialized information channels on a global scale. Thus the
current initiatives from MEDIA Salles dovetail in a program with a triple
focus - training, promotion and information - and maximum combined effect.
Italian Cinema Worldwide is a MEDIA Salles’ initiative,
held thanks to the support of the Italian Government.