Saturday 16 October
9.30a.m. Palace
Hotel
Annual
meeting of exhibitors belonging to the international Euro Kids Network
circuit
Now at its fourth recurrence,
this is an important occasion for exhibitors, giving them the opportunity
to meet and compare notes: they look back together at some of the most
significant experiences as members of the circuit, with the aim of sharing
tools useful for activities in favour of cinema for younger audiences.
3 p.m. Palace
Hotel
Seminar
organised by MEDIA Salles and the ECFA on the distribution of films for
young people in Europe
This year the seminar that
MEDIA Salles, together with the ECFA, offers exhibitors centres on the
specific market segment of the cinema addressed to young people.
Thanks to the presence of distributors, sales agents and those responsible
for organising film festivals for young people, the meeting aims to create
better co-ordination between those who are involved in the promotion of
films for young people, a product which is too often neglected in traditional
distribution patterns.
Presentation of the “European
Cinema Online Database”
Sunday 17 October
11 a.m. Villa Olmo
- Sala Chaplin
Presentation
of the survey “The Relationship between Young People and the Cinema: the
nature and patterns of cinema-going in Europe”
MEDIA Salles’ research offers
up-dated data and information collected over the years from young audiences
in the theatres belonging to the circuit throughout Europe.
Presentation
of the “Euro Kids Network Award” to the best European films for children
and young people
This award, to be made for
the first time, aims to draw the attention of the industry and of European
institutions to the necessity for increasing and supporting the production
and promotion of films for younger people.