Europe gets together in the cinema:
a week for a century of European cinema
November 1995 Special Centenary Event



"Europe gets together in the cinema: a week for a century of European cinema" is an initiative under way simultaneously in 16 European countries. So as to give audiences at cinemas taking part in the event a chance to express their views, we would ask to answer the following questions."

Copies of the questionnaire will be distributed in the cinemas taking part in the event.
In 1994 over 1500 questionnaires duly filled in were returned to MEDIA Salles.
The processed data from this first series has been a vital tool for researching audience attitudes to European films and finding out more about cinema-going habits.



QUESTIONNAIRE

1 ) How often do you usually go to the cinema? 2 ) With respect to five years ago, you go to the cinema at present: 3 ) Based on your own experience, indicate to what extent the following aspects have changed over the last five years, thus affecting your current frequency of cinema-going:
1=much reduced 2=reduced 3=the same 4=increased 5=much increased
  1. Avaible free time
  2. Avaible income
  3. Quality and number of new titles on release
  4. Variety of films at cinemas
  5. Closeness of nearest cinema
  6. Comfort of cinemas
  7. Admission prices
  8. Possibility of discounts, season tickets, special arrangements
  9. Avaibility of on-site services (bar, car-parking, etc.)
  10. Role of cinema as social meeting place
  11. Promotional activities for the cinema
  12. Avaibility and quality of films on video
  13. Quality of television programmes
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4 ) Do you usually buy or rent cassettes for home-video? 5 ) In your opinion, which of the following do cinemas offer? 6 ) How did you find out about "Europe gets together in the cinema: a week for a century of European cinema"? 7 ) Would you like to see more screenings of European films? 8 ) With reference to the following aspects, please indicate (a) their importance in affecting how often you go to the cinema; (b) your degree of satisfaction over the current situation.
1=irrilevant/totally dissatisfied 2=not very important/not very satisfied 3=indifferent 4=important/quite satisfied 5=very important/very satisfied
  1. Admission price
  2. Cinema promotional activities
  3. Avaibility of services:
    1. car/restaurant
    2. parking
    3. information packs
    4. dolby stereo
    5. cinema safety
    6. comfortable seating
    7. air conditioning
    8. cultural or entertainment activities
    9. seat reservation
    10. payment by credit card/charge card
    11. staff courtesy
  4. Choice of films
  5. Proximity of cinema
  6. Information in the media
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9 ) On the basis of the cinemas you go to, would you say the overall situation was:
10) Before the film you have just seen, a short (75 seconds) film was shown, called "Europe gets together in the cinema: a week for a century of European cinema". Had you already seen this short film?
11 ) In your opinion, what is this short film about?
12 ) In your opinion, the "Week of European cinema" (tick as many answers as you like):
13 ) Taken overall, how would you rate "Europe gets in the cinema: a week for a century of European cinema"?
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Sex: Age: Type of job: Town: ..............................................................

Thank you for your help!