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Programme
Wednesday, September 22
Individual arrivals
Check-in at the European Youth Centre Budapest
15.30
Welcome coffee and registration at the European Youth Centre Budapest
(participants will be invited to fill in the pre-course questionnaire)
16.30
WELCOME
by Domenico Dinoia, President, MEDIA Salles
by Miklós Taba, Director, National Film Office,
Hungarian Ministry of Cultural Heritage
by Sándor Pétróczy, President,
Mozisok Országos Szövetsége (the Hungarian exhibitors’
association), Hungary
by Éva Vezér, Magyar Filmunió,
Hungary
17.00 – 17.30
COURSE PRESENTATION - GOALS & PROCEDURES
by Elisabetta Brunella, Secretary General, MEDIA Salles
by Mads Egmont Christensen, Course Moderator, Mecano
Film, Denmark
17.30 – 19.00
THE PRESENT STATE OF EUROPEAN CINEMA EXHIBITION:
Local and international trends in the industry: What can we expect after
the multiplexes?
by Ferenc Port, President, Budapest Film, Hungary
by Adnan Akdemir, President, AFM Cinema Group, Turkey
19.00 – 20.15
Participants’ introduction
(participants will be invited to give a short presentation of their
company and themselves)
20.45
Dinner
Participants meet in front of the European Youth Centre and go jointly
to Margitkert Restaurant on foot (3 minutes)
Margitkert Restaurant
1023 Budapest
Margit u 15
Thursday, September 23
Breakfast at the European Youth Centre available from 8 o’ clock
09.00 – 9.30
MARKET ANALYSIS (Part I)
Presentation of the MEDIA Salles European Cinema Yearbook: statistical
indicators as tools for analysis
- Multiplexes in Europe
- Focus on Hungary
by Elisabetta Brunella, Secretary General, MEDIA Salles
9.30 – 11.00
EXHIBITION MANAGEMENT (Part I)
Growing Cinema in a New World Order ! – Commercial Realities
by Tony Meehan and Rob Arthur, Raam
Management, United Kingdom
11.00 Coffee Break
11.15 – 12.30
EXHIBITION MANAGEMENT (Part II)
by Tony Meehan and Rob Arthur, Raam
Management, United Kingdom
12.30 – 13.15
INTRODUCTION TO CINEMA VISITS
Art-house cinemas in Budapest
- Cinema Muvész
by Ilona Kozma, Head of Distribution, Budapest Film,
Hungary
- Uránia National Cinema Palace
by Edit Bakos, Vice Director, Uránia National
Cinema Palace, Budapest
13.15 Lunch at the European Youth Centre
14.30
Departure from the European Youth Centre to the Cinema Muvész
by bus
During the course there will always be 2 buses: one for the Italian
speaking and one for the English speaking
VISIT TO CINEMA MUVÉSZ
15.30 Departure from the Cinema Muvész to the
Uránia National Cinema Palace by bus
16.00 VISIT TO URÁNIA NATIONAL CINEMA PALACE
16.30 Coffee at Uránia National Cinema Palace
FREE EVENING
No bus service back to the European Youth Centre (Urania is located
in the very centre of Pest next to metro station Blaha Lujza Tèr
and tramway number 6 which goes directly to the European Youth Centre)
Friday, September 24
Breakfast at the European Youth Centre available from 8 o’ clock
09.00
AUDIENCE-RELATED INITIATIVES - INTRODUCTION
IDEAS & CREATIVE FORMATS IN EUROPEAN CINEMAS
The current state of the art presented by representatives from various
European countries.
09.15 – 9.45
AUDIENCE-RELATED INITIATIVES
Growing by numbers: collective promotion organized by French art-house
cinemas
by Enrico
Chiesa, Vice-Delegate, AFCAE, France
9.45 – 10.30
AUDIENCE-RELATED INITIATIVES
Independent cinema between art-house and up-market cinema
by Kenneth
Just Hansen, Cinema Manager, Grand Teatret, Denmark
Art-house cinemas in the heart of London
by Robert
Kenny, Cinema Manager, Curzon Cinemas, United Kingdom
10.30 – 10.45 Coffee Break
10.45 - 11.15
AUDIENCE-RELATED INITIATIVES
The experience of a multiplex
by Lisa
McNamara, Cinema Director, Sbc International Cinemas, Portugal
11.15 - 11.45
MARKET ANALYSIS (Part II)
Proposal for a New Market Analysis: Circular integration
by Roman Gutek, Gutek Film, Poland
11.45 – 12.30
PANEL DISCUSSION
The Promotion of European Films
by Enrico Chiesa, Roman Gutek, Kenneth Just Hansen, Robert Kenny,
Lisa McNamara
12.30 – 13.15
INTRODUCTION TO CINEMA VISITS
Multiplexes in Budapest
- Lurdy Ház
by Csaba Pressing, Chief Exhibition Executive, InterCom,
Hungary
- MOM Park
by Andrea Lovasz, Cinema Director, MOM, Palace Cinemas,
Hungary
13.15 Lunch at the European Youth Centre
14.30
Departure from the European Youth Centre to the Mom Park
14.45
VISIT TO PALACE MOM PARK CINEMA
15.15
SCREENING OF
Kontroll, Hungary (2003), directed by Nimród Antal
(English subtitles)
17.30
Departure from the Palace MOM Park Cinema to Hollywood Multiplex Lurdy
Ház by bus
17.45 Coffee Break at Hollywood Multiplex Lurdy Ház
VISIT TO HOLLYWOOD MULTIPLEX LURDY HÁZ
18.30
Bus service to the centre of Budapest and to the European Youth Centre
Participants may choose their destination among Deák Tèr
(centre of Pest, metro 1 and 2), Szèna Tèr (Mammuth Shopping
centre, Mammuth multiplex, centre of Buda, tramway 6 to European Youth
Centre) and European Youth Centre
FREE EVENING
Saturday, September 25
Breakfast at the European Youth Centre available from 8 o’ clock
09.00 – 09.15
SPECIAL FOCUS: THE DIGITAL FUTURE (Part I)
General overview on the current state of the art
09.15 – 10.15
Anti-Piracy measures
by Trevor Albery, WarnerBros, United Kingdom
10.15 – 10.30 Coffee Break
10.30 – 12.00
SPECIAL FOCUS: THE DIGITAL FUTURE (Part II) - Case histories
Digital advertising: the Norwegian experience
by Rolv
Gjestland, Technical Consultant, Film&Kino, Norway
Digital screen network: the UK Film Council’s project
by Steve Perrin, Deputy Head of Distribution and Exhibition,
UK Film Council, United Kingdom
12.15 Lunch at the European Youth Centre
13.15 – 13.45
Cinema exhibition and the consumption of entertainment at an international
level: which trends for the future?
By Jan van Dommelen, President, Unic
13.45 – 14.15 SUMMING UP
14.45 – 23.00
(Departure from the European Youth Centre and transport by bus)
EXCURSION
Castle Area of Budapest and Puszta
19.00
Gala dinner in a traditional Hungarian restaurant in the Puszta accompanied
by Gypsy music
Distribution of certificates of attendance
21.30 Departure to Budapest
Sunday, September 26
10.00 - 12.00
Plenary session at the European Youth Centre
FEEDBACK FROM THE COURSE
EVALUATION
Distribution of questionnaires for anonymous end-of-course feedback
to be returned to MEDIA Salles personnel and questionnaires to be sent
individually to the European Commission
12.00 Coffee Break & Goodbye
Departures
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