The course

Challenging objectives

  • To offer professional players in the world of the cinema, in particular exhibitors, the knowledge they need to weigh up risks and opportunities in the transition to digital.
  • To provide an opportunity to meet and exchange experiences on burning issues such as:
    - How to finance the digital shift?
    - What changes are involved from a technical point of view and in terms of competences and staffing?
    - How to deal with programming in a digital cinema?
    - Does digital make it possible to offer audiences new services and new products?
    - What opportunities does digital yield for European films?
    - What relations should be established with providers of content?
    - Does digital allow for a new type of movie theatre and new movie theatres?