DigiTraining Plus 2016: What do you do with digital now you've got it?
29 June - 3 July 2016, Taormina, Sicily (Italy)


Wednesday 29 June

Thursday 30 June

Friday 1 July

Saturday 2 July

Sunday 3 July

Arrival of participants in Taormina


Congress Centre - Taormina

Session open to audiovisual professionals and cinema schools from Sicily, the host Region (simultaneous translation)

9.30 am
Ninni Panzera - "Il cinema sopra Taormina" - Presentation of the book accompanied by the screening of excerpts of movies shot in Taormina

Opening remarks by Alessandro Rais, Head of the Special Office for the Cinema of the Region of Sicily

10.30 am
Session 2:

Digitization in Europe and worldwide: facts, figures and challenges, by Elisabetta Brunella - Secretary General of MEDIA Salles

11.30 am
Session 3:

New prospects and new challenges of the next phase of digitization, by Michael Karagosian - Founder and Manager of MKPE (pre-recorded)

12.15 pm
Session 4:

A special Q & A session on the future of the cinema, by David Hancock, Reasearch Manager of IHS - UK


8.15 am
Transfer to Catania

9.15 am
Opening remarks by Paolo Protti, President of MEDIA Salles

9.45 am
Visit to Cinestar at San Giovanni la Punta - Catania: presentation of the cinema’s strategy and approach to programming and audience building.

Screening of a selection of added content

11.30 am
Departure from Cinestar to "Agriturismo Viagrande", headquarters of the Sicilian Network of Film Festivals


Congress Centre - Taormina

9.15 am
Opening remarks by Anthony Barbagallo, Head of Tourism, Sport and Entertainment for the Sicilian Regional Authorities

9.45 am
Session 7:

The innovative contents, by Klaudia Elsässer- Founder of Pannonia Entertainment

9.45 am
Group work 2:

Comparing audience building initiatives in the various types of European cinemas, based on the case studies proposed by Olivia Reggiani (F),
Ilkka Peura (FIN),
Anna Schönbeck (S)

11.45 am
Session 8:

Green Cinemas - A new perspective for the cinemas, by Pedro Barbadillo

12.15 pm
Screening of films produced in Sicily: "Due Sicilie"


Hotel Antares

10.00 am
Sharing contents of group works

11.15 am
Evaluation of the course and brainstorming on new training activities to meet the needs of the European cinema exhibitors in future years

Free time (including lunch)

Lunch at Viagrande

Free time (including lunch)


Congress Centre -Taormina

2.00 pm
Registration and welcome coffee

Welcome speeches from organizers and partners, by Mike Vickers, Treasurer of MEDIA Salles, and Sino Caracappa, Vice President of Anec Sicilia

Presentation of the course contents

Participants introduce themselves

5.30 pm
Session 1:

The cinema market in Sicily and the role of the public institutions for the digitization of the cinema chain, by Sino Caracappa, Vice President of Anec Sicilia

6.00 pm
Screening of a selection of films produced in Sicily, curated by Salviano Miceli for the DigiTraining Plus course "L’attesa"


2.30 pm
Group work 1:

Discussion on impact of the digital technology in cinema management

4.00 pm
Session 5:

Cinemas as tools for the promotion of tourism and development of the territory. Sharing of the best practices starting from the cases of Wadowice (PL) and Mallorca (E), by Marta Materska-Samek and Pedro Barbadillo

5.15 pm
Session 6:

How to use social media to enhance the cinema experience and to build new audiences, by Aneta Kohoutová, Aero Kino - CZ

6.00 pm
Screening of films produced in Sicily: "Seconda primavera" and "Gli uomini di questa città io non li conosco"


1.30 pm
Departure from Viagrande

2.30 pm
Visit to King Cinema, one of the historical cinemas offering quality programming in Catania

4.30 pm

Visit to the historical centre of Catania with a focus on the shooting locations chosen by Visconti and Zeffirelli, by Sebastiano Gesù, Scholar and Film Critic

6.45 pm
Transfer to Taormina


3.15 pm
Session 9:

Digital technology at the service of a better quality for cinema-going, by Peter Buckingham, Sampomedia - UK

4.45 pm
Transfer to Hotel

6.30 pm
Reception at "Hotel Antares - Le Terrazze"

8.00 pm
Transfer to the Ancient Theatre of Taormina


Opening dinner

Free evening in Taormina including dinner

Free evening in Taormina including dinner

Participation to "The Nastri D’Argento award Ceremony" in Taormina