MEDIA Salles training courses for European Cinema Exhibitors: "European Cinema Exhibition: A New Approach"

 

Course Programme

Wednesday, June 4

Arrivals and check-in.

18:00 - Dinner

19:30 - 19:45
Welcome to the European Film College
By Jens Rykær, Principal, EFC

19:45 - 20:30
GOALS & PROCEDURES
By Elisabetta Brunella, MEDIA Salles,
Mette Schramm, The Danish Cinema Exhibitors' Association Mads
Egmont Christensen, Course Moderator

20:30 Case study
ZENTROPA - THE VISION, THE TRENDS & THE FUTURE
By Peter Ålbæk Jensen , Producer & Managing Director, DK
Followed by screening DOGVILLE, DK (2003), Dir: Lars Von Trier

Thursday, June 5

08:00 - Breakfast

09:00 - 11:00
MARKETING
(to be announced)

11:00- Coffee Break

11:30 - 12:15
Question & Answer Session

12:30 - Lunch

13:30 - 15:00
AUDIENCE RELATED INITIATIVES
Creative Formats In European Cinemas Part I
An international joint investigation of exhibition issues including a survey of the situation described by representatives from participating countries.

Special case: focus on Eastern Europe
The situation in HUNGARY
presented by Gabor Csurdi, Budapest Film & Tibor Biró, Cine-Mis LtD.
followed by discussion.

The situation in GERMANY
presented by Sephanie Hoffmann
followed by discussion.

The situation in SWEDEN
presented by Rickard Gramfors, Folkets Hus
followed by discussion.

15:00 - Coffee Break

15:30 - 17:30
EXHIBITION MANAGEMENT
SPECIAL CASE STUDY
THE RUNNING OF A "DUAL SITE"
Perspectives of marketing, management, technical innovations and audience relations as viewed by the director of the two ODEONS in Leicester Square, London
by Chris Hilton, UK

17:30 - 19:00
Free time for discussions & networking

19:00 - Dinner

21:00 - 23:00
THE ECE LECTURE
Where is the industry headed - what has been done right and what has been done wrong - and does this influence our traditional perception of the overall tasks of the exhibitor ?
by Bruno Frydman

Friday, June 6

08:00 - Breakfast

09:00 - 11:00
EXHIBITION MANAGEMENT
Focus on the Kinepolis Group
by Patrick Terryn, Belgium

11:00 - Coffee Break

11:30 - 12:15
Question & answer session

12:30 - Lunch

13:30 - 15:30
AUDIENCE RELATED INITIATIVES
Creative formats in European cinemas Part II

Presentation of 2 case studies :

FILM-WEB, Norway
Presented by Arild Kalvik, Senior Associate PricewaterhouseCoopers & Kjell Arne Orseth, CEO, Filmweb
followed by discussion

EMPIRE BIO
From stock, storage & soundstage to successful suburban cinema complex.
Case study of Copenhagen's newest cinema, presented by Mette Schramm, The Danish Cinema Exhibitors' Association, followed by discussion

15:30 - Coffee Break

16:00 - 16:15
PRESENTATION OF THE TOPIC FOR GROUP WORK

16:15 - 19:00 Free time for discussions & networking

19:00 - Dinner

21:00
Screening ONDSKAB, Sweden 2003, dir. Mikael Håfström

Saturday, June 7

08:00 - Breakfast

09:00 - 11:00
THE AUDIENCE A
look at today's growing options for movie entertainment.
What do these trends, as seen through the nineties, opt for us as an industry, and how do we further the partnership between audience and theatres, by utilising a strong interaction between the marketing of our product, the management - of among other things the employees in our theatres - and the upcoming of technical installations.
by Henrik Meng, Denmark

11:00 - Coffee Break

11:30 - 12:30
PANEL DISCUSSION
A practical view on E- & D-CINEMA in UK, SWEDEN & BELGIUM
with Chris Hilton, ODEON, Rickard Gramfors, FOLKETS HUS and Patrick Terryn, KINEPOLIS

12:30 - Lunch

13:30 - 14:30
AUDIENCE RELATED INITIATIVES
Creative formats in European cinemas Part III
(The investigation of exhibition issues cont'd)

The situation in AUSTRIA
presented by Gerald Knell
followed by discussion.

The situation in XXX country
presented by (to be decided by organisers)
followed by discussion.

14:30 - 14:45
FILM EDUCATION IN UK - "10 YEARS AFTER"
presented by Ian Wall, Director of Film Education

14:45 - 15:00
A "ROMAN" CINEMA - IN SWITZERLAND
presented by Hans-Peter Sigg

15:00 - 15:15
presentation of the MEDIA SALLES YEARBOOK
by Elisabetta Brunella

15:15 - 18:30
GROUP WORK
Marketing and management aspects of an especially designed case

PART I:
DEFINING THE PROBLEM

PART II:
BRAINSTORMING & IMPLEMENTATION

PART III:
PREPARING THE PRESENTATION

18:30 - 20:00
GROUP WORK PLENARY SESSION & PRESENTATIONS

20:30 - Candlelight Dinner

Sunday, June 8

08:00 - Breakfast

09:30 - 11:30
PLENARY SESSION
Trends and feed-back from the course.

EVALUATION & GOOD-BYES

Departures.

The programme is subject to alteration.

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June 4 - 8, 2003