Course
Programme
Wednesday, June 4
Arrivals and check-in.
18:00 - Dinner
19:30 - 19:45
Welcome to the European Film College
By Jens Rykær, Principal, EFC
19:45 - 20:30
GOALS & PROCEDURES
By Elisabetta Brunella, MEDIA Salles,
Mette Schramm, The Danish Cinema Exhibitors' Association Mads
Egmont Christensen, Course Moderator
20:30 Case study
ZENTROPA - THE VISION, THE TRENDS & THE FUTURE
By Peter Ålbæk Jensen , Producer & Managing Director, DK
Followed by screening DOGVILLE, DK (2003), Dir: Lars Von Trier
Thursday, June 5
08:00 - Breakfast
09:00 - 11:00
MARKETING
(to be announced)
11:00- Coffee Break
11:30 - 12:15
Question & Answer Session
12:30 - Lunch
13:30 - 15:00
AUDIENCE RELATED INITIATIVES
Creative Formats In European Cinemas Part I
An international joint investigation of exhibition issues including
a survey of the situation described by representatives from participating
countries.
Special case: focus on Eastern Europe
The situation in HUNGARY
presented by Gabor Csurdi, Budapest Film & Tibor Biró, Cine-Mis LtD.
followed by discussion.
The situation in GERMANY
presented by Sephanie Hoffmann
followed by discussion.
The situation in SWEDEN
presented by Rickard Gramfors, Folkets Hus
followed by discussion.
15:00 - Coffee Break
15:30 - 17:30
EXHIBITION MANAGEMENT
SPECIAL CASE STUDY
THE RUNNING OF A "DUAL SITE"
Perspectives of marketing, management, technical innovations and audience
relations as viewed by the director of the two ODEONS in Leicester
Square, London
by Chris Hilton, UK
17:30 - 19:00
Free time for discussions & networking
19:00 - Dinner
21:00 - 23:00
THE ECE LECTURE
Where is the industry headed - what has been done right and what has
been done wrong - and does this influence our traditional perception
of the overall tasks of the exhibitor ?
by Bruno Frydman
Friday, June 6
08:00 - Breakfast
09:00 - 11:00
EXHIBITION MANAGEMENT
Focus on the Kinepolis Group
by Patrick Terryn, Belgium
11:00 - Coffee Break
11:30 - 12:15
Question & answer session
12:30 - Lunch
13:30 - 15:30
AUDIENCE RELATED INITIATIVES
Creative formats in European cinemas Part II
Presentation of 2 case studies :
FILM-WEB, Norway
Presented by Arild Kalvik, Senior Associate PricewaterhouseCoopers
& Kjell Arne Orseth, CEO, Filmweb
followed by discussion
EMPIRE BIO
From stock, storage & soundstage to successful suburban cinema complex.
Case study of Copenhagen's newest cinema, presented by Mette Schramm,
The Danish Cinema Exhibitors' Association, followed by discussion
15:30 - Coffee Break
16:00 - 16:15
PRESENTATION OF THE TOPIC FOR GROUP WORK
16:15 - 19:00 Free time for discussions & networking
19:00 - Dinner
21:00
Screening ONDSKAB, Sweden 2003, dir. Mikael Håfström
Saturday, June 7
08:00 - Breakfast
09:00 - 11:00
THE AUDIENCE A
look at today's growing options for movie entertainment.
What do these trends, as seen through the nineties, opt for us as
an industry, and how do we further the partnership between audience
and theatres, by utilising a strong interaction between the marketing
of our product, the management - of among other things the employees
in our theatres - and the upcoming of technical installations.
by Henrik Meng, Denmark
11:00 - Coffee Break
11:30 - 12:30
PANEL DISCUSSION
A practical view on E- & D-CINEMA in UK, SWEDEN & BELGIUM
with Chris Hilton, ODEON, Rickard Gramfors, FOLKETS HUS and Patrick
Terryn, KINEPOLIS
12:30 - Lunch
13:30 - 14:30
AUDIENCE RELATED INITIATIVES
Creative formats in European cinemas Part III
(The investigation of exhibition issues cont'd)
The situation in AUSTRIA
presented by Gerald Knell
followed by discussion.
The situation in XXX country
presented by (to be decided by organisers)
followed by discussion.
14:30 - 14:45
FILM EDUCATION IN UK - "10 YEARS AFTER"
presented by Ian Wall, Director of Film Education
14:45 - 15:00
A "ROMAN" CINEMA - IN SWITZERLAND
presented by Hans-Peter Sigg
15:00 - 15:15
presentation of the MEDIA SALLES YEARBOOK
by Elisabetta Brunella
15:15 - 18:30
GROUP WORK
Marketing and management aspects of an especially designed case
PART I:
DEFINING THE PROBLEM
PART II:
BRAINSTORMING & IMPLEMENTATION
PART III:
PREPARING THE PRESENTATION
18:30 - 20:00
GROUP WORK PLENARY SESSION & PRESENTATIONS
20:30 - Candlelight Dinner
Sunday, June 8
08:00 - Breakfast
09:30 - 11:30
PLENARY SESSION
Trends and feed-back from the course.
EVALUATION & GOOD-BYES
Departures.
The programme is subject to alteration.