"European Cinema Exhibition:
A New Approach"
Milan, 22 September 2004
Today Budapest saw the start of
the 2004 edition of "European Cinema Exhibition: A New Approach",
the well-established training course for cinema exhibitors promoted by
MEDIA Salles and specifically devoted to theatre management and marketing.
Over forty professional figures from all over Europe are taking part,
from France to Finland and from Greece to the United Kingdom. Domenico
Dinoia, President of MEDIA Salles, welcomed the participants, thanking
the Hungarian collaborators who "thanks to their efforts, their will to
collaborate and their strong sense of hospitality, have made it possible
for our 2004 course - held in the year during which the European Union
has become larger and more populous - to be held in Hungary, providing
an extra interest for the participants". After reading the warm message
to the participants from Costas Daskalakis, Head of the European Union's
MEDIA Programme, Elisabetta Brunella, Secretary General of MEDIA Salles,
reminded them that "this is the first course ever for movie theatres within
the framework of the MEDIA Programme". Thanks to the support of MEDIA
Salles and to that of the Italian Government, the course has thus reached
its fourth edition.
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