Milan, 31 March 2004
Kuurne, Belgium, today saw the start
of "DigiTraining Plus: New Technologies for European Cinemas",
the new training course for cinema exhibitors promoted by MEDIA Salles
and specifically addressing the issue of digital cinema, attended by forty
professional players from nine European countries ranging from Portugal
to Germany and Finland to Italy. The course, which will end on 4 April,
is being held at the Head Quarters of Barco, a company of worldwide importance
in the production of equipment for digital projection on the big screen.
As Mike Vickers, Treasurer of MEDIA Salles, declared in his opening talk,
"The MEDIA Salles initiative is the first training event in Europe entirely
devoted to questions of digital cinema from the exhibitors' point of view.
I should particularly like to thank the European Commission and the Italian
Government for supporting the initiative, which aims to make exhibitors
better prepared to face the challenges of the future".
Addressing Sjoerd De Clerck, Managing Director of Barco Digital Cinemas,
Mike Vickers also thanked Barco which, by hosting the course, offers participants
the opportunity to gain hands-on experience of the most advanced technical
tools for digital screening.
An introduction to the first day of work was also given by Costas Daskalakis,
who is about to assume temporary responsibility for the MEDIA Programme
and who welcomed all those present, pointing out the importance of participation
by such a sizeable group of exhibitors from Hungary, one of the new EU
member states. He stressed that the content of this course is in harmony
with one of the MEDIA Plus Programmme's specific objectives: to increase
the awareness and implementation of new digital technologies in the world
of the cinema. This objective has, for example, taken concrete shape in
the so-called "Pilot Projects". Finally he expressed his hopes that the
new technology would facilitate the international distribution of European
Sjoerd De Clerck presented a general overview of the market for digital
cinema in Europe, the United States and Asia, describing the size and
the aims of the main projects of networks of digital screens.
The course materials include data relating to the spread of digital cinema
throughout the world, which is the subject of a special section in MEDIA
Salles' "European Cinema "Yearbook - 2003 final edition". This section
shows in detail the situation (updated at 31 December 2003) of all screens
equipped for digital screening (using DLP CinemaTM technology) and films
produced or distributed in digital format.
For further information:
Via Soperga, 2
Tel.: +39.02.66984405 - Fax: +39.02.6691574