Milan, 2 April 2004
"Avant-garde digital technology and experimentation
with alternative content": these are the two pillars of the Kinepolis
Group's strategy, in the words of the Marketing Director Jan Huyghe, who
today welcomed European exhibitors attending the course "DigiTraining
Plus: New Technologies for European Cinemas", run by MEDIA Salles
with the support of the MEDIA Programme and the Italian Government and
the patronage of the Ministry for the Flemish Communities of Belgium,
to the company's Kortrijk complex.
This was a day devoted to "hands-on experience" of the innovative equipment
produced by highly specialised European companies, and including the Cinestore
Solo server by EVS and the DP100 digital projector, the leading (2K) model
by Barco, installed in the projection room of the Kinepolis itself. This
is equipment that keeps abreast of the new technologies, maintaining quality
standards and, in terms of e-cinema, offers new, audience-proof ideas.
The latest of these is the advent of live information in cinemas: one
evening a week, before the start of the film, spectators in the Flemish
Kinepolis have the chance to watch the "VTM News" programme, from the
comfort of their cinema seats.
Another novelty from Kinepolis is the ticketing system, demonstrated to
the trainees by the Director of the Kortrijk complex, Diether Thielemans:
14 computers and printers installed alongside only 4 traditional cash
desks, which produce "instant tickets" in A4 format, thanks to a touch-screen
system. "Big tickets", on the back of which appear details of coming films
and some advertising. This means that everyone is happy, from the spectators,
who avoid queues, to the exhibitor, who witnesses a reduction in management
costs and an increase in advertising revenue.
In the afternoon the intensive programme of work - drawn up by MEDIA Salles
with the collaboration of ADN-Cinema (the European Association for the
development of digital cinemas, with its head offices in France) and ProjectScope
(a Project researching and studying the trends of the cinema and multi-media
market, with its Head Offices in Germany) - continued at the Barco Head
Offices, which are hosting the course. After a visit to the projector
production line, Silvio Borri of Elsacom outlined how content is transmitted
to cinemas equipped for digital screening.
For further information:
Via Soperga, 2
Tel.: +39.02.66984405 - Fax: +39.02.6691574