"DigiTraining Plus: New
Technologies for European Cinemas"
Milan, 6 April 2005
“I hope that this course will enable you to profit
from the potential offered by these new technologies, which offer increased
opportunities for European cinema to tackle the inherent difficulties
of the global marketplace”. With this message from Viviane
Reding, Member of the European Commission, Responsible for the
Information Society and Media, “DigiTraining Plus: New Technologies
for European Cinemas”, began today in Kuurne, Belgium.
This is the second edition of the training course for exhibitors promoted
by MEDIA Salles and specifically devoted to digital cinema. Around forty
professional operators are taking part in the course from eleven European
countries, ranging from Portugal to The Netherlands and from Finland to
Italy. The venue for the event, which will end on 10 April,
is the headquarters of Barco, a company with an international reputation
in the production of equipment for digital projection on the big screen.
The intense programme foresees sessions devoted to the experiences and
strategies of chains of European cinemas, the creation of networks for
the circulation of digital content, the exchange of opinions between exhibition
and distribution, as well as the viewing of films and trailers and visits
to movie theatres equipped with digital technology.
For further information: