"DigiTraining Plus: New Technologies for European Cinemas"
Kuurne, Belgium
6-10 April 2005

 

Milan, 8 April 2005

PRESS RELEASE

The third day of the MEDIA Salles’ course “DigiTraining Plus: New Technologies for European Cinemas”, which is taking place in Kuurne, Belgium, with the support of the MEDIA Programme and the Italian Government, was devoted to “hands-on” experience of equiment needed for digital screening. For example the Kodak MN2000 CineServer and the DP100 digital projector with 2K resolution made by Barco.
The installation and programming of projector and server, as well as the monitoring and technical assistance necessary for them to operate to the best of their potential, were outlined by Nicolas Hamon, Service Operation Manager for Barco Digital Cinema and by Paul Clark, who occupies the same position for Kodak Digital Cinema.
Denis Kelly, Director for Europe of Eastman Kodak Digital Cinema Activities, went into the details of the server’s many different functions. Kelly then introduced the topics linked to digital screening, from the transmission of content to sound systems and security measures. Further details of these aspects were given by representatives of specialised companies both in Europe and internationally: protection measures against audiovisual piracy were presented by Xavier Verians, Business Development Manager for Octalis, whilst technical aspects relating to sound were the focus of the talk by Richard Welsh of Dolby. Moving from the technical field to that of business models, Bernard Collard, General Manager of XDC, outlined the solution proposed by the Evs group for facilitating the transition to digital technology: different hardware is rented to cinemas according to their screen size (DLP 7,000 Lumens, DLP CinemaTM 10,000 Lumens and DLP CinemaTM 2K 12,000 Lumens) for a monthly fee varying between 500 and 1,500 euro, which includes the possibility of using the equipment for the screening of alternative content.
During the course the opportunity to attend digital screenings is not lacking. Yesterday was the turn of Robots, a US film by Chris Wedge and Carlos Saldanha, widely distributed internationally, the screening of which was held at the Kortrijk Kinepolis on a 20-metre wide screen. The screening was preceded by a simultaneous comparison of the same film in 35mm and in digital format, as well as a live television connection in standard and in high definition, again with a comparison on a split screen. There followed a presentation of the 2K version of Stem – Standard Evaluation Material – produced by DCI (Digital Cinema Initiatives) with the collaboration of several cinematographers who tested images with colours particularly difficult to reproduce faithfully. The objective of the material is to test and evaluate the capacity of the equipment used for digital screening to give a faithful reproduction of the quality of images and colours.

For further information:
MEDIA Salles
Via Soperga, 2
I-20127 Milan
Tel.: +39.02.66984405 - Fax: +39.02.6691574
E-mail: infocinema@mediasalles.it

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