MEDIA Salles training courses for European Cinema Exhibitors: "European Cinema Exhibition: A New Approach"

ROME - ITALY -
September 24 - 28, 2003

Course Programme

Wednesday, September 24

Arrivals & check-in at Hotel.

15:30
Departure from Hotel to ANEC Headquarters (bus from Hotel International Palace)

16:00
Welcome coffee
Registration at ANEC

16:15
WELCOME
by Walter Vacchino, President of ANEC, Italy
by Gianni Profita, Director General for Cinema, Italian Ministry of Cultural Affairs
by Jens Rykaer, President of MEDIA Salles

Presentation of the MEDIA Salles' Newsletter "European Cinema Journal", No. 03/03

16:45
COURSE PRESENTATION - GOALS & PROCEDURES
By Elisabetta Brunella, Secretary general, MEDIA Salles, Italy.
Mette Schramm, Danish Cinema Exhibitors' Association.
Mads Egmont Christensen, Course Moderator & producer, MECANO FILM, Denmark

18:00
THE PRESENT STATE OF THE EUROPEAN CINEMA EXHIBITION
Local and international trends in the business as seen respectively from a distributor's and a exhibitor's point of view.
By Kristin Greiner, Marketing Manager of Buena Vista International, Italy
& Tony Williams, UK

20:30
Dinner

Thursday, September 25

08:30
Departure from Hotel to ANEC Headquarters (bus from Hotel International Palace)

09:00
CINEMA-GOING IN EUROPE IN 2002
Presentation of the MEDIA Salles European Cinema Yearbook
By Elisabetta Brunella, Secretary general, MEDIA Salles, Italy.

09:30
D-CINEMA
Theories, directions, practicalities & visions presented by two exhibitors
By Laura Fumagalli, Marketing Manager of ARCADIA, Italy
& V.J. Maury, General Manager of PALACE CINEMA, Hungary
Presented by Angelo D'Alessio, EDCF, SMPTE
(Followed by Question & Answer-session and discussion)

11:15
Coffee Break

11:45
VERTICAL INTEGRATION IN EUROPE
By Vittorio Testa, LUISS, Italy.
(Followed by Question & Answer-session and discussion)

12:30
Lunch

14:00
Departure to CINEMA ADRIANO (by bus)
Cinema-going in Rome
Felice Ambrosino, Cine Notes, Italy

15:30
Departure to CINECITTÀ (by metro)

16:30
Visit to CINECITTA'

18:30
Departure from CINECITTÀ (by metro)

FREE EVENING

Friday, September 26

08:30
Departure from Hotel to ANEC Headquarters (bus from Hotel International Palace)

09:00 - 16:00
SPECIAL FOCUS ON: SUMMER IN EUROPEAN CINEMAS
A thematic presentation of a number of topics of how to encourage cinema-going in the summertime

09:15
PART I
This is how we did it

By Eric Marti, France (Fête du Cinéma)
& Beate Tangre, Norway (Norwegian Summer Campaign)
(Followed by Question & Answer-session and discussion)

10:45
Coffee Break

11:15
PART II
Why it didn't work

By Mette Schramm (Three Danish Summer Campaigns)

Summer Campaigns in Germany
By Andreas Kramer, HDF, Germany
(Followed by Question & Answer-session and discussion)

12:45
PART III
The special aspects of summertime-distribution in Italy

By Richard Borg, UIP, Italy
(Followed by Question & Answer-session and discussion)

13:30
Lunch

14:30
PART IV
How to programme different territories during the summer

By Patrick Terryn, KINEPOLIS
(Followed by Question & Answer-session and discussion)

15:30
FREE AFTERNOON & EVENING

Saturday, September 27

09:00
Departure from Hotels to SACHER CINEMA (bus from Hotel International Palace)

09:30
VISIT TO SACHER CINEMA
SCREENING OF "Goodmorning, Night"

by Marco Bellocchio, 2003 Italy, 105'.
In competition at the 60th "Mostra Internazionale d'Arte Cinematografica di Venezia"

12:00
Departure from SACHER CINEMA to ANEC Headquarters (by bus)

12:30
Lunch

13:30
FOCUS ON: OVERSCREENING "I saw it coming...."
By Primitivo Rodriguez, President of FEECE, Spain

14:15
Coffee break

14:45
HOW CAN THE MARKET-SHARE OF EUROPEAN FILM BE RAISED ?
What is the exhibitors' role - if any ?
Case-study: Cinema Paradiso - concept and development
By Alexander Syllaba, General Manager, Austria

15:15
TRENDS AND INDICATIONS EMERGING FROM AN EXCHANGE OF EXPERIENCES BETWEEN COUNTRIES
Montserrat Guiu March, Spain
Alessandro Tizian, Italy
Luigi Grispello, Italy
Olivia Hamilton, UK
(Followed by Question & Answer-session and discussion)

17:00
Departure from ANEC Headquarters to COLOSSEUM (by bus)

18:00
Guided Tour of COLOSSEUM

19:00
Departure to Hotels to (by bus)

20:15
Departure from Hotels to the restaurant

21:00
Gala Dinner at Roof Garden of the Grand Hotel de la Minerve

Sunday, September 28

10:00 - 11:30
(At PALACE INTERNATIONAL HOTEL)
PLENARY SESSION

TRENDS & FEED-BACK FROM THE COURSE.
EVALUATION & GOOD-BYE

Departures

<<