DigiTraining Plus 2009:
European Cinemas Experiencing New Technologies

London (Great Britain, February 25th - March 1st, 2009)

MEDIA Salles organized the sixth edition of the “DigiTraining Plus” course: “European Cinemas Experiencing New Technologies” in London and Hull (UK), from 25 February to 1 March 2009.

DGT, the only initiative in the MEDIA Programme to concentrate on new technologies from the cinemas’ point of view, updates and informs exhibitors and representatives of professional associations and public institutions on the latest news and information about digital cinema technology, not only from a technical point of view but also from the perspective of those who may be considering adopting new technologies themselves in the near future.

The 2009 Course featured a unique and intensive programme, including:

- Lectures, covering the main points involved in making the digital transition as trouble-free as possible, whilst also drawing attention to the risks and opportunities involved. Professionals of the cinema industry from other parts of the world have shared their knowledge on burning issues such as standards, availability of digital contents and the prospects for 3D. Among the speakers there were:


- Visits to significant sites and screenings: an important source of added value, which has greatly enhanced the programme, were the field visits to cinemas that already use digital projection, thus giving participants the chance to assess the technology at close quarters, on the basis of hands-on experience. In particular, in 2009 the participants visited the Vue Digital Multiplex in Hull and they assisted to a private and exclusive 4K screening at Sony private screening room at Sony Pictures Europe offices in London.

- Reports by exhibitors who have already experimented with digital technology: to make the approach more realistic, the case-study method has been used, to identify the business models that have been adopted in Europe. For istance Harri Ahokas and Tero Koistinen talked about their experiences in Finland and Derek Cownty, head of Programming at Empire Leicester Square talked about how to manage a digital cinema.

The “DigiTraining Plus 2009” has been supported by:

Course programme and speakers’ presentations
click on the names to see the presentations


Have a look at the documents published in view of the Course here