Preface
The White Book of the European Exhibition Industry was
commissioned by MEDIA Salles, an initiative of the MEDIA Programme of the
European Union with the support of the Italian Government, and prepared
by London Economics and BIPE Conseil.
MEDIA Salles Cinema
d'Europa
MEDIA Salles Cinema d'Europa was set up by the MEDIA
Programme at the beginning of 1992 to encourage cinema exhibition in Europe.
It aims to promote the cinema as a service to local communities, and as
a major means to disseminate film as well as a means to promulgate European
films. Members of MEDIA Salles are the national and international associations
representing the professionals of cinema exhibition in Europe. A full list
of members is given at the end of each Volume of the White Book.
The main areas of MEDIA Salles' activities are in Promotion,
Information and Training.
The White Book of the European Exhibition Industry
is part of MEDIA Salles' information activity that began in 1992 with the
publication of the European Cinema Yearbook, the most exhaustive
collection ever available of essential information on the exhibition sector
in Europe.
The European Cinema Yearbook filled an information
gap on the overall pattern of cinema exhibition in Europe, which was found
to be one of the causes for the often mistaken assessment of the economic
and social role played by the over 19,000 screens that constitute the European
cinema system.
It provides about 30 different types of information on
each of the 19 West European countries examined: the 12 EU countries together
with Austria, Finland, Hungary, Iceland, Norway, Sweden and Switzerland.
Alongside figures on attendance, box office, average
ticket price, the number and density of screens, the European Cinema
Yearbook provides further information on such aspects as technical
levels of screenings or taxation policies in the various countries, which
give an accurate overview of the relative states of the cinema industry
in general and exhibition in particular.
The European Cinema Yearbook, which covers statistics
since 1989, is published yearly and is distributed to professional operators,
press sources and public institutions.
Based on the quantitative data contained in the European
Cinema Yearbook and on information collected on the field, the White
Book of the European Exhibition Industry takes up where the Yearbook
left off. Providing an in-depth analysis of cinema exhibition in Europe,
the White Book highlights phenomena affecting the sector and outlines
perspectives in years to come.
Members of the MEDIA Salles Research Committee involved
with the production of the White Book of the European Exhibition Industry
are:
J. Ph. Wolff (The Netherlands), chairman
J. Rykaer (Denmark)
W. D. von Verschuer (Germany)
E. Brunella (General Secretary of MEDIA Salles)
For more information, please contact:
Elisabetta Brunella
MEDIA Salles
Via Soperga, 2
20127 Milan
Italy
Tel: (39 2) 6698 4405
Fax: (39 2) 669 1574
London Economics
Established in 1986, London Economics is Britain's leading
independent economic consultancy. Its activities span the UK, Europe, Asia,
Africa and Australia. Alongside extensive work in the organisation of utilities
including energy policy, its portfolio embraces health, environment, media,
competition policy and regulation. London Economics also provides macroeconomic
advice. Its clients include international and government agencies, private
and public corporations. It has played a key role in water and energy privatisation
and regulation in the UK and internationally.
Its work in the media sector includes extensive studies
for the MEDIA Business School and other parts of the MEDIA Programme, research
into employment in the film and television industries, into the supply
of television programmes and the emergence of the television production
market. It is involved in competition and regulation questions affecting
the film, television and music industries. Work in telecommunications in
Europe and the United States completes the media portfolio.
London Economics brings together a team of 55 full-time
staff covering the full range of economic techniques as well as numerous
industry specialists. Its academic associates include many of the UK's
leading economists. Senior management have backgrounds in industry, public
policy, trade, finance and international agencies.
For more information, please contact:
Tom Hoehn or Jonathan Davis
London Economics
91 New Cavendish Street
London W1M 7FS
United Kingdom
Tel: (44 71) 436 2991
Fax: (44 71) 436 2638
BIPE Conseil
Since 1958, BIPE Conseil is one of the leading European
research and consulting groups. The 80 consultants at BIPE Conseil offer
consulting and studies in various sectors: industry, telecommunications,
environment, and also in cross sector specialisation, such as local development
and human resources.
In the communication sector, BIPE Conseil is, in France,
the close partner of decision makers of the sector. The Communication Team
developed analysis and forecasting for the French Government and strategy
consulting for TV-broadcasters, producers, cable-operators, financiers,
etc.
For more information, please contact:
Nathalie Coste-Cerdan or Marc Minon
BIPE Conseil
Axe Seine 21
12, rue Rouget de Lisle
92442 Issy-les-Moulineaux Cedex
France
Tel: (33 1) 46 62 33 00
Fax: (33 1) 46 62 62 20