An initiative of the EU MEDIA Programme with the support of the Italian Government
Since 1992 MEDIA Salles has been promoting the European cinema and its circulation at theatrical level





In the 18 countries of Western Europe there were 909 million admissions in 2003, as against the 958 million of 2002. The decrease was around 5%. 2003 nonetheless remains one of the best years for cinema-going since 1989, bettered only by 2002 and 2001.
From 1989 to 2003 Western Europe has gained a little under 300 million spectators with a growth of around 50%.
Italy: between 2002 and 2003 screens operating for at least 60 days a year lost 5.52% of their spectators. This means a slightly larger decrease than the European average.

Between 1989 and 2003 screen numbers rose from around 18,500 to around 27,200, with an approximate 50% increase (screens and admissions grew to more or less the same extent).
Between 2002 and 2003 screen numbers in Western Europe grew by approximately 2% and in Italy by 6.4% (again for screens operating at least 60 days a year).

On the first of January 2004 there were 899 multiplexes throughout Europe, for a total of around 9,700 screens.

Average ticket price in Italy
From 2001 to 2002 it rose from 5.32 to 5.62 euro, whilst between 2002 and 2003 it dropped from 5.62 to 5.60 euro.