Going to the cinema: much more than just seeing a film. No other way of viewing a film can generate the same thrill, the feeling of a great event, the sharing of a dream. Only from the big screen does a film enter people’s collective imagination and start out on the road to success. Putting cinema theatres in the limelight:this is the goal MEDIA Salles has been aiming at since its foundation in 1991. Working for cinemas to be recognised as the natural setting for seeing films, and as the meeting-place between European people and the films of Europe. This is why we support MEDIA Salles, with its initiatives to promote cinema theatres and the dissemination of European cinema regardless of frontiers, and its efforts in forming the audiences of tomorrow:

*) “Focus on Europe”

*) “Italian Cinema Worldwide”

*) “Euro Kids”

*) “European Cinema Yearbook”

*) “European Cinema Journal”

*) “DGT online informer”

a MEDIA Salles’ Committee of Honour is composed of eminent film directors and actors who support MEDIA Salles’ activities in promoting the growth of the European cinema industry. Among the members of the Committee of Honour who have already signed the “Declaration” supporting European cinema, are Pedro Almodóvar, Michelangelo Antonioni, John Boorman, Kenneth Branagh, Georges Corraface, Carlo Di Palma, Peter Fleischmann, Aki Kaurismaki, Alexander Kluge, Emir Kusturica, Ken Loach, Francesco Maselli, Gillo Pontecorvo, Ettore Scola, Maria Schneider, Tilda Swinton, Paolo and Vittorio Taviani, Lars von Trier, Margarethe von Trotta, Fernando Trueba, Krzysztof Zanussi.