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The yearly statistical publication European Cinema Yearbook,
the fruit of painstaking work by MEDIA Salles and published thanks to
the support of the Ministry of Cultural Heritage and Activities, is a
vital tool for a state-of-the-art knowledge of the cinema industry and
cinema-going in the Euro-Mediterranean area. Highly useful figures, compared
to those of other important world markets, which also make it possible
to carry out a thorough analysis of the audiovisual scenario in our country,
where significant signs of a renaissance in domestic production are reaching
us thanks to important films that have won considerable recognition internationally.
All this comes at an important moment for Italian legislation on the
cinema, which has seen the introduction of innovative defiscalisation
measures acknowledged and pointed to as an example in Europe.
On 22 July the European Commission did in fact authorize the second package
of fiscal incentives for the cinema proposed by the Italian Government,
i.e. tax credit and alleviation of tax on income related to expenditure
and investments for the production and distribution of films with cultural
merit by companies not belonging to the audio-visual and cinema industry,
as well as by distribution and exhibition companies.
This comes as a further considerable success, following last December’s
for producers, and at the end of long and complex negotiations with the
EU. The approval of tax credit for companies outside the cinema industry
who may decide to invest in quality films is an important element for
the future of this sector in Italy. It opens up considerable scenarios,
given the vast area of interested parties who might become a channel of
resources for the production of films. Not to mention the incentives to
distributors, which should allow for a better circulation of works of
cultural merit.
This result has been obtained thanks to all those who gave their contribution,
in particular the Italian Foreign Minister, Mr Frattini, who, through
the work of his Cabinet and the Italian Representation in Brussels, provided
constant practical support to the joint MiBAC and Ministry of the Economy
work group.
A further important measure, awaited by the cinema exhibition sector,
regards fiscal incentives for the introduction of digital technology in
theatres. In their decision of 22 July, the EU Commission agreed not to
express an opinion – given that the EU does not yet have a policy
or definite “guidelines” on the issue – but, for the
same reason, to open up “public consultation” with the other
EU countries on this important matter, starting from the input of the
Italian measure described. In agreement with the EU authorities, this
public consultation will culminate in a special European workshop to be
held on 21 October during the States General of the cinema at the IV International
Film Festival in Rome. The outcome of this day’s work, which will
see the participation of national and EU institutions and associations,
will be of the greatest importance with a view to achieving rapid and
practical implementation in Italy for this specific form of support.
These are all provisions whose impact, which I expect to be considerable,
we shall be able to measure in a few years’ time, thanks also to
tools such as the laudable European Cinema Yearbook. This is
why I should like to express my sincere appreciation of the work scrupulously
and expertly carried out by MEDIA Salles, whose fruits are clearly to
be seen in the following pages and which will as always, I am certain,
be of great use to those who work in the world of the cinema.
Sandro Bondi
Minister of Cultural Heritage and Activities
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