It is an honour for me to have the chance of presenting the new edition
of the European Cinema Yearbook, which celebrates its twentieth anniversary
this year. It was through the Yearbook that MEDIA Salles – with
the mandate of the MEDIA Programme and the support of the Italian Government
– began its work alongside cinema exhibitors.
The initial inspiration has proved to be decisive over the years: to provide
exhibitors, the essential link in the cinematographic chain, with information
as detailed and precise as possible on the trends in the European cinema
market, accompanying it with statistical elaborations, comparisons on
the trend of cinema-going in all European countries and the leading world
markets, long-term comparative analyses.
In particular, changes in the sector and the need to understand the transformations
leading towards the digitalization of movie theatres have prompted us
to include and constantly update a section devoted to digital theatres,
in order to monitor the growth trend in Europe and throughout the world.
This is a particularly necessary analysis at a time of such radical change
which, alongside the great expansion of the new technologies – with
more than half of Europe’s screens having switched to digital by
the end of 2011 – is registering new signs of difficulty for single-screen
cinemas and small exhibitors, penalized by economic models that often
tend to reward the large circuits.
This is another reason why MEDIA Salles continues its training work –
begun under the guidance of Jens Rykaer, whom we all remember with gratitude
and affection – focusing on understanding the developments in digital
projection and its critical issues, with a specific analysis of the best
models of development and best practices. Information, training, ongoing
updating – thanks also to tools made available over the web, such
as the DGT Online Informer and the Facebook page with its time
to market account of the international distribution of Italian films.
All this always from an international perspective: the only one that allows
us to gain a real understanding of the changes going on in the cinema
market and to operate efficiently on it.
President of MEDIA Salles