Europe: digital screens more than double in 2010
According to the statistics provided by MEDIA Salles the number of European
screens equipped with DLP™ Cinema or SXRD™ technology at 1st
January 2011 came to 10,335 with a 120.6% rise as against the previous
In terms of venues, the digitalization of multiplexes reveals a lower rate of growth than the overall rate for all cinemas, recording at 1st January 2011 an increase of only 38% compared to the previous year. It must, nevertheless, be remembered that on the main European markets almost all the multiplexes have now installed at least one digital screen, with the sole exception of Spain which has the lowest percentage of market penetration (81.3%).
The average number of digital screens per cinema varies a good deal in
individual European countries. In January 2011 the highest figures were
recorded in Belgium (7.0 screens per cinema), Luxembourg (4.8), Portugal
(4.8), Austria (4.3), Latvia (3.7), Romania (3.6), Estonia (3.5) and France
The biggest markets in terms of ticket sales also have the largest percentage
of digital screens out of the overall total for Europe, so that France
comes in first place with 18.2% of Europe’s digital screens, followed
by the United Kingdom (13.5%), Germany (12.0%), Russia (9.1%), Italy (8.8%)
and Spain (7.5%).
In Europe the development of digital screens seems to be highly concentrated in terms of exhibition companies in view of the fact that at January 2011 the top ten exhibitors were responsible for 32.5% of the overall number of digital screens. The top five players are Odeon and UCI Cinemas Group (with 7.9% of digital screens), operating as Odeon Cinemas in the United Kingdom, as UCI in Austria, Germany, Italy, Portugal, Ireland and as Cinesa in Spain; the French company Europalaces (4.9%), operating in Switzerland, France and the Netherlands; Cineworld Group (3.9%), present in the United Kingdom and Ireland; CGR (3.7%) operating in France, and Kinepolis (2.3%), present in Belgium, France, Spain and Switzerland.
As in 2009 3D cinema was the motor for growth in 2010 too: the penetration of screens equipped with 3D technology with respect to the overall number of digital screens has continued to increase, throughout Europe, rising from 74.0% in January 2010 to 81.4% in January 2011.
In some countries in Central and Eastern Europe, such as Croatia, Lithuania,
Serbia and Slovenia, where the number of digital cinemas is still modest,
as well as in Iceland, 3D screens represent 100% of total digital screens.