It gives me great pleasure once again to provide a few
words of introduction to the European Cinema Yearbook. On this occasion
I am happy to announce that the European Commission recently adopted its
new Creative Europe programme, which proposes significant additional funding
for audiovisual works over the next seven-year budgetary period, starting
in 2014.
A specific objective of the Creative Europe programme is the promotion
of transnational circulation of films and professionals and the transnational
development of audience for European films. This would enable us to expand
support for the marketing, branding and distribution of European films
on all platforms, including cinema, television, online and during festivals.
Building on the experience of the MEDIA Production Guarantee Fund, the
Commission is also proposing a new financial facility for the cultural
and creative sectors to provide easier access to finance. The support
scheme for video-on-demand and the digitisation of cinemas would also
be expanded.
At this stage the Creative Europe programme is a Commission proposal
and needs to be approved by the European Parliament and the Council of
Ministers. Support from stakeholders will be vital to the programme's
success.
In order to make the right decisions in a rapidly changing environment
it is important to have reliable data and statistics. For this reason
the MEDIA Salles European Cinema Yearbook is an important reference for
the European cinema industry. I would like to congratulate all those who
contributed to this twentieth edition and to wish it every success.
Androulla Vassiliou
Commissioner for Education, Culture, Multilingualism and Youth of the
European Commission
|