Milan, 5 June 2004
PRESS RELEASE
This year's "Focus on Europe -
Kidlfix Special" has been specially organised to allow European
exhibitors the chance of participating in the most significant moments
of the Zlín Festival, such as the grand closing ceremony, broadcast
live yesterday on Czech television.
And this was the occasion on which Jens Rykaer, Vice-President of MEDIA
Salles, presented the "Euro Kids" 2004 awards.
In the "films" section, the award went to the German film Die Blindgänger
by Bernd Sahling, for successfully conveying an aspect of European
cinema culture, for its appeal to an international audience and for
its portrayal of the day-to-day problems of adolescents.
The first prize for cinemas was awarded to the Sala Don Bosco
of Genova (Italy), for the wide range of activities offered to
children and for its attention to the cultural significance of the cinema.
The second prize went to the multi-screen cinema Kristiansand Kino
of Kristiansand (Norway), for the great care taken to involve
young audiences, particularly through the organisation of a festival
boasting one of the most significant traditions in Europe. The Cinema
Paradiso of St. Pölten (Austria), winner of the third prize,
has distinguished itself in terms of its close attention to communication
with young people and the variety of initiatives offered them, which
have included the opportunity of using a film camera to make their own
film: another way of attracting young audiences to the cinema.
For further information:
MEDIA Salles
Via Soperga, 2
I-20127 Milan
Tel.: +39.02.66984405 - Fax: +39.02.6691574
E-mail: infocinema@mediasalles.it