Launched by MEDIA Salles in partnership with the UK organization Film Education, Cinécole is a programme linking cinemas and schools for European films and tomorrow's audiences.

• Objectives:
• enhancing the role played by films in school curricula
• attracting young people to the cinema
• increasing awareness of films from other European countries
• promoting school-cinema initiatives and contacts
• Working tools:
• "Cinema Manager's Pack"
• teaching aids on the role of exhibition in the cinema and how to understand films
• training seminars for cinema exhibitors in the various countries belonging to the MEDIA Programme