Reg. Trib. Milano n. 418 del 02.07.2007 - Direttore responsabile: Elisabetta Brunella

International Edition No. 133 - year 11 - 3 July 2016
more than 15,000 subscribers

From the 13th edition of the course
"DigiTraining Plus 2016: What do you do with digital now you've got it?"

Taormina, Sicily (Italy) - 29 June - 3 July 2016

daily update - 5

An effective course that has sparked off many new ideas.
Luca Gambina, Multisala Golden, Vittoria.

On this course the participants' contribution was vital: it helped me grasp the spirit of digital evolution.
Orsolya Roknich, Budapest Film, Hungary.

An enriching experience.
Beppe Manno, Itinerant Film Festival of Sicily.

An encouragement to change.
Claudia Valli, Cinema King, Catania.

An opportunity to get to know different situations.
Salvatore Tuccio, LinosArt, Linosa.

In the multinational and multilingual work groups, we built a bridge between what we've learned
and the work that awaits us once we're back home.
Marianna Toth, Budapest Film, Hungary.

The process of building knowledge that DigiTraining always manages to initiate, is what strikes me most.
Marta Materska-Samek, researcher and consultant, Poland.

We go home richer in ideas,
Vincenza Lungaro, Cinema Esperia, Alcamo.

At DigiTraining Plus 2016 we experienced the power of deep motivation.
Klaudia Elsässer, Pannonia Entertainment, Hungary.

These are just some of the comments that emerged this morning, 3 July, from the feedback on DigiTraining Plus 2016.
This important moment saw the contribution of Peter Buckingham, one of the course lecturers, who not only led a highly appreciated session on the evolution of movie theatres over the coming decade, but also shared three whole days with the participants.
Summing up the message of DigiTraining Plus 2016, Peter said: "technology, with its constant developments, obviously plays a fundamental role, but it cannot be separated from the building of knowledge. The work of professional players in the cinema industry must proceed along these two guidelines: technology and knowledge. Indeed, it will become increasingly important on the one hand to get to know our audiences, and on the other the products and services we are offering, as well as the latters' capacity to respond to our audience's needs not only in terms of quality but also in terms of emotional experience. To succeed in this enterprise, those active in this sector will have to work together, just as I have seen them do over these past few days."


The course is organized by MEDIA Salles with the partnership of

MEDIA Salles
Piazza Luigi di Savoia, 24 - 20124 Milano - Italy
Tel.: +39.02.6739781 - Fax: +39.02.6690410