Colombia, a promising cinema market
by Elisabetta Brunella

With over 50 million inhabitants, Colombia is, after Brazil, the most populous country in South America.
In terms of cinema-going, it has experienced a constant growth over the last 15 years, which was only halted by the advent of the 2020 pandemic.
In 2019, the total number of tickets sold exceeded 73 million, with an average frequency per capita of 1.48, comparable to that of a European market such as Germany in the prepandemic period.
In particular, between 2017 and 2019, the Colombian market gained over 10 million viewers, or grew by 17%, compared to a more limited increase in the number of screens, which in the same period went from just under 1,100 to around 1,230 with a growth of around 13%
2020 also brought a setback to Colombia, as in the rest of the world, due to the pandemic, with viewers falling to less than 13 million. But already the following year, in 2021, tickets sold had doubled, reaching almost 28 million, in 2022 they were 42 million and in 2023 they reached around 54, with a recovery rate of 73% compared to the excellent result of 2019.
Therefore, around two and a half spectators out of ten are still missing, but the trend recorded so far by the market gives good hope of a greater recovery during 2024.
The exhibition sector sees the Cine Colombia circuit as the main player, with 340 screens distributed in 48 sites for a total of around 65,000 seats.
Cine Colombia presents an interesting plan of activities to serve the territory, in particular with the Ruta 90 initiative, which consists of a series of travelling film screenings that have reached 500,000 spectators throughout the country in municipalities obviously without permanent cinemas. Likewise, Cine Colombia is committed to sustainability with an eco-cinema project that aims to increase the amount of waste that is recycled. |
Main cities of Colombia by admissions in 2023
(January-November)

1. Bogotà 15,5 M
2. Medellín 5,3 M
3. Cali 4,2 M
|