Reg. Trib. Milano n. 418 del 02.07.2007 - Direttore responsabile: Elisabetta Brunella

International Edition No. 239 - year 20 - 16 April 2025

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Dear Readers,

Elisabetta Brunellawe open this issue with a focus on cinema attendance in Cyprus, presenting the key figures of film consumption on the big screen and a brief portrait of the chain that manages the main sites on the island.
There is also a look at the golden age of the Seventh Art with a short article on the Rex in Larnaca, a typical structure from the 1950s, which could find a new life after three years of closure.

The Cinema Incontro in Besnate, a small Lombard town in the province of Varese, has instead resisted the ravages of time and has reached its 93rd birthday. This community cinema has been able to face the new challenges linked to the multiplication of film consumption channels by creating a lively association of volunteers, coming from various towns in the area, who ensure not only quality programming, but also personalized attention to spectators of all ages.

Proof that, even outside the main urban centers, there can be room for a diversified cinema offering. With this injection of confidence, we wish you a
good reading,

Elisabetta Brunella
Secretary General of MEDIA Salles

FOCUS ON CYPRUS

CYPRUS CINEMA MARKET
by Giorgia Preda

After recording a severe decline in admissions due to the economic crisis in 2013, the cinema market in Cyprus had been experiencing a period of growth. In 2018, the number of screens increased to 46, up from 30 in 2011. This growth was due to significant investment in infrastructures to meet the rising demand for cinema content.

The DJK Group

The DJK Group is now the leading film and entertainment company, having built a strong presence in the local cinema industry through its K Cineplex chain, that includes 20 screens in four different cities and a total seating capacity of 3,820.

The first multiplex cinema was established in Limassol in 1999, followed by four additional multi-screen cinemas: K Cineplex Larnaca in 2001, K Cineplex Nicosia Prime in 2002, K Cineplex The Mall of Cyprus in Nicosia in 2007 (now closed) and K Cineplex Kings Avenue Mall in Paphos in 2013.

These cinemas are located in the three largest cities in Cyprus - Nicosia, Limassol and Larnaca - that, together with Paphos, are among the most visited destinations in the country.

In addition to owning and operating the K Cineplex sites, the DJK Group is active in film distribution through DJK Film Distribution Ltd. The company distributes both studio and independent titles to all exhibitors across the country.

K CINEPLEX NICOSIA PRIME (STROVOLOS)
109, Makedonitissis, Strovolos, 2057 Nicosia
It features six cinema screens

K CINEPLEX LIMASSOL
8, Ariadnis Street, Mouttayiaka, 4531 Limassol
It features five cinema screens


K CINEPLEX LARNACA
1, Potamou Indou and Peloponisou Street, Kamares, 6042 Larnaca
It features six cinema screens

K CINEPLEX PAPHOS, KINGS AVENUE MALL
2, Leoforos Tafi Vasileon, 8046 Paphos
It features three cinema screens

WILL LARNACA'S REX CINEMA COME TO LIFE AGAIN?
by Elisabetta Brunella

Just a few steps from the interesting Pierides Museum and behind the beautiful Larnaca seafront, overlooked by hotels and restaurants that make the avenue lively at all hours, is the Rex Cinema.

Opened in 1950, on the site of the Salon Pink Cinema that was destroyed by a fire in 1948, the Rex has a modernist structure organized into an auditorium of over a thousand seats and a gallery with more than two hundred seats. Closed in 2022, it could experience a second youth thanks to new projects that have been presented to the municipal administration of the Cypriot city by various proponents.

In one case, however, the building would risk losing its original nature to transform into a museum space. In another, however, the Rex would maintain its cinematic vocation, becoming not only the venue for independent and quality screenings, but also a centre for the promotion of international production in Cyprus. This is the aim of the proposal of the local Film Club which includes the creation of a publicly held company, with a significant intervention by the Municipality of Larnaca.

 
THE CINEMA MARKET IN CYPRUS

* admissions of all domestic titles screened during the year
Source: DJK Group
Source for data on population: Cyprus Statistical Service

 
ALL DIFFERENT ALL DIGITAL

This column hosts portraits of cinemas in Europe and the rest of the world which are quite different from one another but have in common the fact that they have all adopted digital projection.

Country
Italy
Site
Cinema Incontro
Town
Besnate
Number of screens
1
Number of digital screens
1

The Cinema Incontro, Besnate
by Cristina Chinetti

Film Club night during wintertime in a small village cinema: the programme includes the screening of “The straight story” by David Lynch, in the 4K version resulted from the restoration of 2023 and distributed by the Cineteca di Bologna.

In the lobby a festive atmosphere and many yellow heart-shaped balloons. We are at the Cinema Teatro Incontro at Besnate, a small town of just over 5,500 inhabitants in the province of Varese, which on November 12 celebrated its first 93 years. This long period has been marked by many significant events for the citizens, by repeated structural and technological changes, but also by the continuity of the passion and determination of the many volunteers who have worked to make the cinema alive and central to the life of the local community.

Since it was founded on November 12, 1931 as a meeting place for the parish where theatrical shows were staged and the first films were shown, this venue, significantly called “Incontro” (meeting place) almost immediately, has been transformed over time, adapting to the users needs and to the regulations in force regarding safety. A major renovation took place in 1980/82, when the upper gallery was built, consisting of about sixty seats, and new projection and Dolby audio systems were adopted. These works were followed, by several other interventions in the 2000s.

In addition to the complete replacement of the wooden seats with the most modern padded armchairs, for a total of 274 seats, and other investments for energy efficiency and for the total accessibility of the auditorium (solar panels, LED lights, replacement of fixtures and doors), the choice to adapt to new digital technologies was fundamental. In fact, in order to continue to offer the community an increasingly effective service and more diversified cultural programme, in February 2014, thanks to funding from the Lombardy Region, a Christie digital projector was purchased and installed, with the Dolby Digital audio system, which is still in operation.

Cinema Incontro has been part of ACEC (Catholic Association of Cinema Exhibitors) for years and benefits from the ITL Cinema / Sale della Comunità circuit for film programming. But its true soul is the approximately 60 volunteers of all ages, who, divided into groups with various shifts and roles, work tirelessly, under the direction of Riccardo Checchin, ACEC general secretary, to ensure its activity from week to week, from Friday to Sunday.

There is no shortage of recognition: Cinema Incontro received the Art House Award last year, but above all it does not lose the appreciation of a loyal audience of spectators, also coming from the surrounding towns. So much so that the theater sells around 15,000 tickets a year, fully recovered after the Covid break, thanks to the carefully curated weekly programming and also to the phenomenon “C’è ancora domani/There’s still tomorrow”, as well as the tradition of seasonal Film Club screenings, on Tuesday evenings.

In 2024, the Film Club was joined by the Cineté initiative on Monday afternoons, at prices that are truly accessible to all and with the friendly welcome of tea and biscuits, before the film. And here too the numbers are encouraging: for the last cycle, 110 subscribers were registered for the Tuesday event and around eighty for the Cineté initiative, to which must be added the spectators who choose only some films. The new cycle started in mid-February with significant and appealing films such as “The Room Next Door” by Almodovar, “Here” by Zemeckis and the surprising cartoon “Flow” by the young Latvian director Zilbalodis.

There are also many activities and collaborations in the area, always aimed at supporting a high-quality cultural programme that never loses sight of Christian values and special care for the visitors. Faithful to this mission, the Cinema Incontro of Besnate will soon reach its first hundred years of life and will certainly continue to tell its story and those of many others.

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Edito da: MEDIA Salles - Reg. Trib.
Milano n. 418 dello 02/07/2007
 
Direttore responsabile:
Elisabetta Brunella
 
Coordinamento redazionale:
Silvia Mancini
 
Redazione
Giorgia Preda
 
Raccolta dati ed elaborazioni statistiche: Paola Bensi, Silvia Mancini