Reg.
Trib. Milano n. 418 del 02.07.2007
Direttore responsabile: Elisabetta Brunella
International Edition No. 28 - year 3
26 February 2008
***
Dear readers,
following our appointment in Berlin and the presentation of the Yearbook,
whose main figures are published alongside this article, we now approach
9 April, the date on which the fifth edition of DigiTraining Plus begins,
in which MEDIA Salles provides European exhibitors with the tools for
understanding the evolution of digital cinema and its implications for
the industry. A novelty in 2008 is the course venue: for the first time
we shall be in London, the ideal context for gaining a “direct”
knowledge of the various aspects of the digital transition. Great Britain
boasts the largest number of digital screens in Europe: 272 at the end
of 2007. It can also be considered a laboratory in terms of the business
strategies adopted and the way in which content, both cinematographic
and alternative, is presented to the public, thanks to the digitalization
of distribution and projection.
For this reason, as well as an overview of the state of the art in digital
cinema, the focus of the course will be on the analysis of business models.
In this connection, we are particularly grateful to the companies that
have offered their collaboration and to the UK Film Council, thanks to
whose initiative and financial support DSN, the Digital Screen Network
was established.
Contributions by experts and professional players will be of prime importance,
as will the visits to a variety of different cinemas, all, however, equipped
with digital technology, so that participants can gain first-hand experience
of this new type of movie theatre and compare opinions with their colleagues.
In this connection, the current issue publishes a foretaste of the contribution
by Paul Corcoran, who manages two “purely digital” cinemas,
visits to which are certain to provide one of the highlights of the course.
Jens Rykaer
President of MEDIA Salles
(Per
leggere il testo in italiano cliccare qui)
The fifth edition of the training course “DigiTraining
Plus: European Cinemas Experiencing New Technologies” begins on
9 April.
A message to European exhibitors from Mads Egmont Christensen, course
moderator.
It
has been a great pleasure for me to moderate the four previous DigiTraining
Plus events, which thanks to the hospitality of Barco took place at their
high-quality production plant in Belgium.
This obviously provided the course organisers, as well as those attending
the course, with a constant state-of-the-art overview of the technical
aspects related to Digital Cinema, thus securing the bases for understanding
and discussing the practical changes that European exhibitors are facing
within their fields of business.
(Click
here to read the whole article)
In its 2008 edition, DigiTraining Plus concentrates on the practical experiences of exhibitors who have adopted digital technology.
In
connection with this, MEDIA Salles is particularly happy to announce a
visit to the Kino Digital in Hawkhurst, Kent, UK a cinema with no 35mm
projectors at all.
“Purely digital cinema”, is how the exhibitor, Paul Corcoran
defines it and it is he who will guide participants in discovering this
innovative concept. Here, he gives us some advance details of how the
adventure began.
“The first Kino Digital, a single screen installation (91 seats) into a village hall in Hawkhurst, Kent, opened in mid February, 2006, almost exactly 2 years ago.
The cinema was built as a very high quality prototype, specifically to test the concept of a totally digital cinema. It has never had an analogue projector.
(Click here to read the whole article)
Advance news from the speakers at the
DigiTraining Plus course 2008
Tom Cotton, Technicolor
"The
digital cinema landscape has been changing rapidly since the publication
of the DCI specifications in 2005. There has been technological change
over this period, and also technological development as the industry learns
about the practicalities and challenges of a digital cinema network. Perhaps
of greater impact than the technological advances has been the evolution
of the business models over the past 2-3yrs. The Virtual Print Fee model
has become generally accepted as the model for digital cinema deployment.
However, acceptance of the model is merely the starting point, rather
than the end point of the discussion. During my presentation I will look
to explore the challenges that are faced on the parts of all stakeholders
in the digital cinema supply chain, and provide some suggestions and conclusions
for how - through analysing each stakeholder's perspective - we can identify
a path to advancing the deployment of digital cinema throughout Europe."
mediasalles@alice.it
CINEMA-GOING IN EUROPE:
DROP IN EUROPEAN AUDIENCES, BUT WITH EXCEPTIONS.
THE SLOW GROWTH OF MULTIPLEXES IN EUROPE CONTINUES.
ALMOST 6,000 DIGITAL SCREENS THROUGHOUT THE WORLD.
A tendency to decline, but not everywhere: this sums up the 2007 trend as regards cinema audiences. The exact opposite of 2006, where the plus sign was the general rule, although, there again, with some exceptions.
This is the picture that emerges from the data collected by MEDIA Salles who, as last year, have anticipated the announcement of the 2007 figures on cinema-going in Europe to the Berlin Festival, during the presentation of the “European Cinema Yearbook – 2007 final edition”, which took place today, 15 February.
The Yearbook - containing the “Berlin
Special” with advance news of 2007
– can be consulted online at the MEDIA Salles website
http://www.mediasalles.it/yearbook.htm
(Click here to read the whole article)
(Per leggere il testo in italiano cliccare qui)
Be updated
on the present state and future prospects of digital screening with the
fifth edition of the MEDIA Salles’ training course
for European cinema exhibitors.
Application deadline: 3 March 2008
European Cinemas Experiencing
New Technologies
London (Great Britain, 9-13 April 2008)
Main topics:
- The present state of the European and international market
for digital screening
- Overview of technologies
- Exhibition and Distribution
- Digital cinema economics
- Market potential
The course will also offer:
- visit to cinemas equipped with digital projector
- European case studies
Download
the application form
(Versione
italiana)
cliccare qui per la presentazione in italiano
Now in its fifth edition, DigiTraining
Plus moves this year to the United Kingdom, the European market that has
proved to be most dynamic up to the present in adopting digital screening.
A new venue but a constant objective: to offer
professional players in Europe thorough and detailed training on which
to base their choices and business strategies in dealing with the digital
transition.
When
the lights go off, that’s when the magic begins. This anticipation
of the roughly two hours that are to come filled with great emotions,
stunning images and engaging stories, is one of my dearest moments of
the cinema experience.