Founded in 1991 in the context of the EU MEDIA Programme, MEDIA Salles has been providing information,
promotion and training services to the European cinema community since then.




The new MEDIA Salles Executive Committee elected in Cannes


On Sunday 19 May 2019 in Cannes, the General Meeting of MEDIA Salles elected the Executive Committee for the next three-year term. The Executive Committee has then appointed Paolo Protti as President of the Association and confirmed Tero Koistinen as Vice President, Mike Vickers as Treasurer and Tibor Biro as Committee member.

For more information
MEDIA Salles - Piazza Luigi di Savoia, 24 - I - 20124 Milan
Tel. +39 02 67397823; Fax +39 02 67397860; E-mail:

Launched as an initiative by the associations representing commercial and arthouse cinemas in the various countries of Europe, and in collaboration with the MEDIA Programme approved by the European Union in 1991, MEDIA Salles has been in operation since then with the added support of the Italian Government. The Association is non-profit and has always regarded the provision of services to the European audiovisual industry as the hub of its mission, with a particular emphasis on cinema exhibition and initiatives for the promotion of European movies, information and training.

With regard to information, in 1992 MEDIA Salles conceived the “European Cinema Yearbook”, reaching its 28th edition in 2019. It provides statistical data on the trend of cinema-going in all European countries and on the leading world markets. Over the past few years, a census of Europe’s digital cinemas has been added together with facts and figures regarding digitization worldwide.

MEDIA Salles’ publications, such as the “European Cinema Yearbook” and those devoted to the digitization of cinemas (DiGiTalk and DGT online informer) can be consulted on the Association’s website.

In the field of promotion, MEDIA Salles is constantly monitoring the international distribution of Italian films.

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