"European Cinema Exhibition: A New Approach"
Budapest, Hungary
22-26 September 2004

in collaboration with the
European Film College, DB (the Danish exhibitors' association),
Mozisok Országos Szóvetsege (the Hungarian exhibitors' association),
Magyar Filmunió and with the support of the
Hungarian Ministry of Cultural Heritage

Main topics
Promotion and marketing
Which films for which audiences?
Theatre management
The European dimension
New developments in technology

Lessons are held in English and in Hungarian.


The training initiatives promoted by MEDIA Salles are open to exhibitors from countries belonging to the MEDIA Programme.