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An
initiative of the EU MEDIA Programme with the support of the Italian
Government 
Since 1992 MEDIA Salles has been promoting the European cinema and its circulation at theatrical level |
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MEDIA Salles has just created a new jury that has the distinctive feature of being made up of women involved in the management and programming of movie theatres. The Women Exhibitors' Choice - The Jury by MEDIA Salles will collaborate with important festivals in Italy and abroad, bringing a specific look that combines sensitivity to womens’ cinema and attention to the audience of theatres. The jury will make its debut on the occasion of the Sguardi Altrove Film Festival (Milan, Italy) which, this year in its thirty-second edition, once again puts in the foreground the promotion and dissemination of female-directed cinema and the interest in cinematographies far from the usual distribution patterns. Milan, 11 March 2025
MEDIA Salles Launched as an initiative by the associations representing commercial and arthouse cinemas in the various countries of Europe, and in collaboration with the MEDIA Programme approved by the European Union in 1991, MEDIA Salles has been in operation since then with the support of the Italian Government. The Association is non-profit and has always regarded the provision of services to the European audiovisual industry as the hub of its mission, with a particular emphasis on cinema exhibition and initiatives for the promotion of European movies, as well as on information and training of cinema professionals. MEDIA Salles’ work on the dissemination of information is based on the “European Cinema Yearbook”, which reaches its 34th edition in 2025. The Yearbook provides statistical data on the trend of cinema-going in a number of European countries, increasing over time to a total of 39. MEDIA Salles has progressively extended this service by adding surveys on the phenomena that have most affected the sector of cinema exhibition over recent years, such as the digitization of projection, the establishment of added content on the big screen and the effect of the pandemic on cinema-going. At present the work of the Association concentrates on the ecological transition of movie theatres internationally. MEDIA Salles’ publications, such as the “European Cinema Yearbook” and those devoted to technological evolution of cinemas (DiGiTalk and DGT online informer) can be consulted on the Association’s website. In the field of promotion, MEDIA Salles is constantly monitoring the international distribution of Italian films. |
