EUROPE GETS TOGETHER IN THE CINEMA
The promotional campaign aims at strengthening the role of the cinema
theatre as a meeting point for Europeans.
The campaign is based on a 75" animated feature made by Gianluigi Toccafondo.
It has won several major awards, including:
11th Spotitalia (Italy) - 1st prize in the sections "Best Animation" and
Key Award (Italy) - "Export" section
2nd AD Spot Award (Italy) - "Best Art Direction"
7th London International Award (UK) - 1st prize for the "Animation" section
Eurobest (Great Britain) - 1st prize in the"Leisure and Entertainment"
VIII "Targa d'Oro" award (Italy) - 1st prize for the "Leisure" section
Since 1992 the campaign has been promoting at international level the initiative
organized by MEDIA Salles: "Europe gets together in the cinema: a
week of European cinema in 100 towns".
Campaing materials: posters, film, stickers, postcards, leaflets, which
have now been released in thousands of cinemas, can be obtained on request
from MEDIA Salles.