The promotional campaign aims at strengthening the role of the cinema theatre as a meeting point for Europeans.

• The campaign is based on a 75" animated feature made by Gianluigi Toccafondo. It has won several major awards, including:
• 11th Spotitalia (Italy) - 1st prize in the sections "Best Animation" and "Leisure"
• Key Award (Italy) - "Export" section
• 2nd AD Spot Award (Italy) - "Best Art Direction"
• 7th London International Award (UK) - 1st prize for the "Animation" section
• Eurobest (Great Britain) - 1st prize in the"Leisure and Entertainment" section
• VIII "Targa d'Oro" award (Italy) - 1st prize for the "Leisure" section
 
• Since 1992 the campaign has been promoting at international level the initiative organized by MEDIA Salles: "Europe gets together in the cinema: a week of European cinema in 100 towns".
• Campaing materials: posters, film, stickers, postcards, leaflets, which have now been released in thousands of cinemas, can be obtained on request from MEDIA Salles.